Joyce travelled to Guangzhou and Beijing last week to catch up and open doors for New Zealand companies in China, meet with Vice-Premier Wang Yang and take part in the second China New Zealand Partnership Forum.
He was bullish about prospects: "New Zealand has some great opportunities here. The media has been a little bit on about the downturn in China but the fundamentals are very strong.
"It's all moving towards consumer activity and growth in services."
He highlighted tourism as a big potential winner for New Zealand with the growth in the travelling Chinese population.
The food sector was also a standout. "Potentially what is happening in dairy at the moment is masking the wider story - although of course dairy is the biggest thing for us. But actually all the other food sectors are in a very positive frame of mind. The issues with dairy are reasonably unique on the supply side and the demand side and they will play out over the next year.