"For example, one of our selected funds has eight portfolio managers and 40 research analysts."
Tongue said some of the funds its invested into would be hedge funds.
Hedge funds have typically been the domain of the investing wealthy. Many were hit during the global financial crisis and there have since been moves to bring greater regulation to the industry.
Tongue said all of its underlying investment funds would be highly regulated.
"The right type of hedge fund is perfect for long-term investment by the retail investor as it reduces downside risk and volatility which over time will enhance risk-adjusted returns."
However, Tongue admitted investing via other fund managers came at a cost. "The fees are higher because we have to pay for the underlying managers."
He believed Generate's fees remained competitive with other KiwiSaver providers.
The new scheme enters a market with more than 50 schemes in operation.
The bulk of the money in KiwiSaver has gone to bank providers who have strong sales forces and the six default schemes which were selected by the Government as a holding place for new members who do not pick their own scheme.
"The banks have been very successful with their default schemes and distribution networks.
"We believe if we can provide clients with a better all-round scheme, then over time, if we can communicate our message, members will hopefully join our scheme."
The scheme will offer conservative, growth and focused growth options.