Meet Yoni and Joyce. They are social media queens who have been dubbed the Chinese Kardashians.
They may not have their own TV show, but the 29-year-olds, who are known as the Chufei Churan twins, have a huge following on Chinese social media.
They livestream through Chinese online shopping websiteTaobao, where they have the most fans tuning into their videos and the highest number of real time followers.
They also have a massive following on sites like Weibo and Youku.
They splash their glamorous lives online, showing off their overseas trips, trendy outfits and fine food. They recently just toured Australia with Chinese e-commerce company Alibaba, to give their Chinese followers a taste of Australian products.
According to the pair, the reason they are popular is because they are twins.
"This is quite unique to our followers and this has attracted a lot of people. We also show a lot of unique content. You need to have interesting content to engage your followers," they said.
'WE WANT TO TAKE AUSSIE PRODUCTS HOME'
The twins are passionate about taking Aussie products back home to China.
They toured around Australia while livestreaming their trip to their followers to introduce fans to the Australian lifestyle.
"The internet plays a major role in influencing consumers' habits in China, and our followers will be looking to us to find new products that are going to help improve their lifestyle - and in Australia there are many," they said.
The most shocking thing about Australia to their followers is the tap water.
Kardashians are more like entertainment, we are focused on merchandising and promotions.
"People can drink the tap water in Australia so this is something that has surprised our followers," the twins said.
"We have enjoyed showing our followers our pictures and videos of all the beautiful places we have visited, like Melbourne, Sydney and the Gold Coast. Our followers have especially enjoyed when we have been out in the countryside.
"The Australian countryside is very green and healthy, and goes with Australia's image for being a country that produces products that keep you healthy. We know this is important to our followers."
The Chufei Churan twins splash their glamorous life across social media. Photo / Weibo
'WE ENJOY A LOT OF WINE'
The Chufei Churan twins say they like Australia's food and health products and especially "enjoy a lot of wine", but Australia is famous for its "clean and green" image.
"This will continue to be a major source of fascination and interest for China's growing middle class, who want products that are healthy and treated carefully. This gives Australian products a major advantage in China," the twins said.
"This was also the first time we have enjoyed the Melbourne Fashion Festival. The designs are very unique and we want to introduce more Australian fashion to our followers.
We are seeing huge growth in the popularity of lifestyle products in China - products that help people have the lifestyles that they want - but sometimes can't get.
"When we talk to our followers to say we are joining the fashion show, they thought New York, Milan or Paris. When we told them it was Melbourne, it really made them realise Australia also has a fashion scene.
"The Melbourne show was really comparable to many of other world-class fashion shows we have watched. We think the quality is very high and many of the items are more wearable than what we have seen at other shows.
"Our hope is that many of our followers will start to pay attention to the Melbourne Fashion Festival now that we have shown it to them."
THEY WANT THE LIFESTYLE THEY CAN'T GET
The twins think cosmetics, food and clothes have been the most popular among their followers when they livestreamed their Australian trip.
"The middle class in China is growing very quickly and consumer habits are changing. We notice this back home, and this tour has been a great example of how Australia is well placed to embrace the Chinese middle class," the twins said.
"For example, we are seeing huge growth in the popularity of lifestyle products in China - products that help people have the lifestyles that they want - but sometimes can't get.
"Now people are buying coffee and oatmeal and instant beverages from Australia - it isn't just health and vitamin supplements anymore. These are products that people associate with the lifestyle they want. On this tour we saw a number of brands that are selling lifestyle products which our followers want to know about, whether it's wine or active wear."
