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Home / Business

China's pushy parents enrolling their toddlers in 'CEO courses'

By Neil Connor
Daily Telegraph UK·
28 Aug, 2016 09:54 PM4 mins to read

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Children as young as three are being enrolled in "CEO courses" in China. Photo / Baoyatu Early Education Garden screen grab
Children as young as three are being enrolled in "CEO courses" in China. Photo / Baoyatu Early Education Garden screen grab

Children as young as three are being enrolled in "CEO courses" in China. Photo / Baoyatu Early Education Garden screen grab

Children as young as three are being enrolled in "CEO courses" in China as pushy parents become obsessed with giving their offspring an advantage over their young peers.

The toddlers will become qualified in determining "real and fake friendships" and "techniques in dealing with conflicts among friends", according to the website of one such "future leaders" course at the Baoyatu Early Education Garden.

The "little leaders", aged from three to six, will "learn how to make simple dreams come true" during the two-year twice-weekly course which costs 30,000 yuan (NZ$6,209) a year.

"We teach our children to understand how leaders would behave in certain circumstances," said a staff member at the Beijing-based school, who did not want to give her surname.

Parents in the southern city of Guangzhou can enroll their children on a "CEO training course" at the 'Leederedu' school for 50,000 yuan (NZ$103,49) a year.

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The twice-weekly course helps develop "leadership abilities" and "competitiveness" in children aged three to eight, the school's website said.

The Shenyang Early Education Centre claims on its website that it can give young babies "self-confidence" with what it calls a "management trainee" course that it offers to new borns aged up to six months.

The centre, which is based in north-east China, also offers a "CEO course" for children who are aged over three, and "presidents" and "directors" courses for younger children.

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Extra curricular education is very popular in China, particularly during the school summer holidays when many parents seek 'summer camps' for their children.

Holiday entitlement for most Chinese workers is usually two weeks, but school holidays last almost two months.

We teach our children to understand how leaders would behave in certain circumstances,

Baoyatu Early Education Garden staff member

Extra-curricular classes during term-time are also common, and they can be a heavy burden for young Chinese who begin school at 8am and are given large amounts of homework.

Chinese parents traditionally send children on courses geared towards sports, arts or conventional education subjects.

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However, the industry has become broader in recent years with many children now being taught about their emotions or trained to develop skills more commonly associated with adults.

Some Chinese reports have labeled 'elite training schools' as "glorified babysitters", but they remain popular with parents.

Zhang Hao, an IT technician in Beijing, enrolled his three-year-old daughter on a leadership course in June. He paid a discounted annual fee of 12,000 yuan (NZ$2,483) for two 40-minute classes per week.

"I am not really sure what they teach in the class, but they promised that after my daughter was trained she would become more confident and would easily become the centre of attention among her friends," Mr Zhang told The Telegraph.

"I don't really see any signs that she has changed - except perhaps she is a little less shy.

"But I doubt the course can really teach a child to be a future leader because they are too young. What more do you expect a three-year old to do? My daughter doesn't even know how to put her own shoes on."

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Among the schools that have become popular with Chinese parents are those which boost skills considered to be more Western or elite.

They often involve training in sports such as horse-riding or golf, or Western practices, such as with a 'Culture Class' offered by Seatton, one of the top Western culture and etiquette schools in China.

The company's founder James Seatton branded the CEO courses a "marketing ploy" aimed at attracting attention and said learning should be "fun" for children.

"Children are already under increasing pressure to perform well at school and that means they have less time to enjoy childhood."

About | Chinese 'CEO sources'

• Goals achieved in the seven courses offered by Shenyang Early Education Centre elite training school (age in brackets)
• Level 1 Management Trainee (0-6 months) - develop "self-confidence'
• Level 2 Project Manager (6-12) - learn how to "achieve targets"
• Level 3 Division Manager (12-18) - lean how to achieve "more complex/multiple targets"
• Level 4 General Manager (18-24) - learn how to "express ideas" and "solve problems"
• Level 5 Director (24-30) - begin to "realise the role of the team"
• Level 6 President (30-36) - learn how to "collaborate with the team" and to "complete tasks"
• Level 7 CEO (36-5 years) - began to show the "ability to influence others" and "organise a team to achieve goals

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