NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Opinion
Home / Business

Cecilia Robinson: Personality politics need to be put aside

Opinion by
Cecilia Robinson
NZ Herald·
6 Sep, 2023 04:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Chris Hipkins displaying more attack ads, posted online by National’s Chris Bishop, during his stand-up in Wainuiomata. Photo / Mark Mitchell

Prime Minister Chris Hipkins displaying more attack ads, posted online by National’s Chris Bishop, during his stand-up in Wainuiomata. Photo / Mark Mitchell

OPINION

At the start of the year, Prime Minister Jacinda Ardern resigned, candidly admitting to having depleted her emotional and mental reserves. One has to pause and wonder: why would anyone wish to be a politician in today’s climate?

The start to election season has shed light on the daunting challenges faced by politicians. Case in point is Christopher Luxon, leader of the National Party. The episode of the advertisement on the front page of the NZ Herald takes us beyond the face value of an ad. It provides a mirror to the pervasive negativity in New Zealand’s political sphere.

Luxon, like Ardern, is choosing to serve his nation.

Regardless of political leanings, there must be an acknowledgement of the commitment and sacrifice made by individuals who step into the arena of politics. Instead of encouraging constructive dialogue, the current landscape seems inclined towards a culture of vilification, misleading information and personal attacks.

Advertisement
Advertise with NZME.

Luxon’s abortion stance has long been talked about due to his personal pro-life stance. But Luxon has clearly confirmed he’d “absolutely” sooner resign than change abortion access. “There’ll be no change to any of our abortion laws, funding or access - I’ve been really clear about that,” Luxon has said.

I’m not sure how much clearer Luxon can be.

While he has maintained his consistent stance on the matter, the counter-narrative is being weaponised as a fear tactic to persuade voters that he cannot be trusted, when in actuality, he has been consistent and transparent with his position.

Advertisement
Advertise with NZME.
Protesters with placards for Destiny Church leader Brian Tamaki's Freedoms NZ political party disrupt the Labour Party election campaign launch at Aotea Centre last weekend. Photo / Jason Walls
Protesters with placards for Destiny Church leader Brian Tamaki's Freedoms NZ political party disrupt the Labour Party election campaign launch at Aotea Centre last weekend. Photo / Jason Walls

With our country in crisis, it’s essential for New Zealand to be introspective. Is misrepresentation and personality politics what we want from our election process?

New Zealanders have traditionally shied away from indulging in personal attacks, focusing instead on policies and a shared vision for a brighter future but we are now staring down the barrel of what feels like our most negative political campaign of all time. Shame on those who are intentionally misrepresenting the statements of our politicians. And shame on all of us for indulging in it.

We need to ask ourselves, is our nation fostering an environment for our leaders to serve to the best of their abilities? Or is it setting a precedent where individuals might hesitate to step into leadership roles, fearing undue criticism and personal attacks?

How will that help ensure we have the best and brightest entering politics to drive the success of our country?

The level of acceptance around this type of behaviour seems almost ubiquitous, you only need to scroll through a few comments on any social media platform to see that this is true.

Politicians are regularly subjected to abuse to them and their loved ones. Why are we permitting this? What type of example are we setting for our children and for our future generations? How can we possibly justify and condone this?

As the election fervour heightens, New Zealand stands at a crossroad. The choice isn’t merely between political parties but between fostering a culture of appreciation and respect versus one of denigration. It’s time to reflect on the culture and tone we want to set for our nation.

Let’s celebrate and support those who step up to serve, recognising the personal sacrifices they make. This election, New Zealand has a chance to lead the world.

Advertisement
Advertise with NZME.

Let’s steer away from personality politics and focus on the pressing issues: the crisis in our healthcare system, how our children will access world class education, preventing escalating crime in our communities and how we will rebuild our economy to become world leading. Because after all, politics should be about service.

- Cecilia Robinson is founder and co-CEO at Tend.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Media Insider
|Updated

Off air: RNZ cuts shows, roles and youth brand as part of slashed budget

01 Oct 01:49 AM
Premium
Airlines

Global air travel up in August, NZ's neighbourhood has some hiccups

01 Oct 01:22 AM
Premium
Property

'Let them': Mel Robbins sells out NZ International Convention Centre twice

01 Oct 01:00 AM

Sponsored

2degrees’ big AI experiment: Lessons from a month of hands-on innovation

30 Sep 08:08 PM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Off air: RNZ cuts shows, roles and youth brand as part of slashed budget
Media Insider
|Updated

Off air: RNZ cuts shows, roles and youth brand as part of slashed budget

'Tahi has not reached target audience to extent that would justify continuing to fund it.'

01 Oct 01:49 AM
Premium
Premium
Global air travel up in August, NZ's neighbourhood has some hiccups
Airlines

Global air travel up in August, NZ's neighbourhood has some hiccups

01 Oct 01:22 AM
Premium
Premium
'Let them': Mel Robbins sells out NZ International Convention Centre twice
Property

'Let them': Mel Robbins sells out NZ International Convention Centre twice

01 Oct 01:00 AM


2degrees’ big AI experiment: Lessons from a month of hands-on innovation
Sponsored

2degrees’ big AI experiment: Lessons from a month of hands-on innovation

30 Sep 08:08 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP