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Home / Business

Cadbury brings back a Kiwi favourite

Holly Ryan
By Holly Ryan
Business Reporter·NZ Herald·
2 Jul, 2017 11:58 PM2 mins to read

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Cadbury has listened to fans and relaunched Caramilk.

Cadbury has listened to fans and relaunched Caramilk.

Nostalgic chocolate lovers are celebrating with Cadbury bringing back a Kiwi favourite - Caramilk chocolate.

Originally created in 1994, the white chocolate-caramel blend hasn't been on shelves in over a decade.

James Kane, country head of Mondelez which owns Cadbury, said the company had worked hard to bring back the flavour after strong public calls for it.

"People who remember Caramilk will know it tastes like nothing else on the market today and will take them back to the 1990s, sparking fond memories of sharing Caramilk with family and friends," Kane said.

"Those that have never tried Caramilk before are in for a real treat."

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A Facebook page 'Keep Cadbury Caramilk' set up in 2012, was celebrating this week with fans quick to take to the page to express their excitement.

"After years of begging Cadbury to bring it back, we finally have success," the page said.

Cadbury staggered the roll-out of the flavour from distribution centres into stores last week and said it would be widely available from today.

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"We know Caramilk has a flavour all its own, and we're confident it lives up to the promise of the original that Kiwis loved all those years ago," Kane said.

The Caramilk was made by cooking milk and sugar together and then blended with cocoa butter.

It was then refined and churned before being moulded into Caramilk blocks.

The company also released its Jaffa and Pineapple Lumps mash up last month - Jaffa Lumps.

Jaffa Lumps. Photograph/Michael Craig
Jaffa Lumps. Photograph/Michael Craig

The launch coincided with the company calling on local manufacturers to take over production of Jaffa's, Pineapple Lumps, Buzz Bars and other Kiwi treats.

Manufacturing will move to Australia if a suitable option can not be found.

The company earlier said it was working through potential candidates.

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