NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Business Reports / Project Auckland

Project Auckland: Mayor Len Brown - Auckland means business

By Len Brown
NZ Herald·
8 Dec, 2014 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Auckland Mayor Len Brown. Photo / Michael Craig

Auckland Mayor Len Brown. Photo / Michael Craig

For the first time in Auckland's history we have the unified vision and plans in place to both accommodate and capitalise on growth.

We are home to a third of New Zealand's population, a third of the country's paid workforce, and more than 60 per cent of New Zealand's top 200 companies. Auckland generates 35 per cent of New Zealand's GDP and accounts for 41 per cent of foreign direct investment. More than 75 per cent of all visitors to New Zealand arrive at our airport and 40 per cent of all exports and imports pass through our airport and seaport combined.

Auckland is rapidly maturing as the international city New Zealand needs it to be, a city that can compete on an equal footing with cities like Sydney, Los Angeles, and Singapore.

Domestically, we can and must complement New Zealand's other main centres, and provide the economic gateway, drive and connections that the rest of the country needs.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Unifying Auckland has not been without its challenges, but it offers all New Zealanders vast opportunities, and Auckland is finally well-positioned to realise those opportunities.

First off the bat, we created the Auckland Plan -- a shared vision for what we need to do to make Auckland a success for our people, our businesses and our environment.

Following on from that is the Proposed Auckland Unitary Plan, which when completed, will be New Zealand's biggest resource management plan. It will be the main regulatory tool to implement the Auckland Plan.

We have got the Government to agree to a fast-tracked process, because the speed of growth in Auckland doesn't allow us 10 years to set rules that are needed right now.

Advertisement
Advertise with NZME.

We are also well underway implementing the Auckland Economic Development Strategy, taking its lead from the shared vision, and driving a greater degree of co-operation between the council, Government, industry, commerce and community organisations.

Auckland is finally getting the joined-up, long-term planning it needs in order to succeed. Part of that joined-up thinking is recognising the critical importance of strong partnerships with the Government, private and community sectors. Those partnerships are showing results in areas such as housing, transport and youth employment.

What we need to do to keep Auckland moving - our workers, students and tourists, our commercial vehicles and our strategic freight - and how we are collectively prepared to fund the solutions to our transport woes are questions we will be asking Aucklanders in the New Year.

Another important proposal we will be putting to Aucklanders is the new urban development agency, Development Auckland, to be created by combining Waterfront Auckland and Auckland Council Properties.

Discover more

Project Auckland

Project Auckland: Push for closer ties

08 Dec 04:00 PM
Project Auckland

Project Auckland: Fonterra HQ leads commercial building upturn

08 Dec 04:00 PM
Project Auckland

Project Auckland: Single agency CCO will achieve change for Auckland

08 Dec 04:00 PM
Banking and finance

Bank gets theatre in motion

11 Dec 04:00 PM

The new agency can build on recent group successes, like models and partnerships forged for the redevelopment of Auckland's waterfront, and its international connections.

Auckland's growing global profile and its increasing investment appeal are becoming more and more evident.

Three of China's "big four" banks are establishing themselves in Auckland, and we are seeing large-scale investment like the $250m commitment from the Beijing-based Fu Wah Group, working with Waterfront Auckland and Hyatt Hotels to create a five-star hotel at Wynyard Quarter.

The world-first tri-city Tripartite Economic Alliance will forge closer links with two Asia-Pacific economic giants, sister Super Cities Los Angeles and Guangzhou, which both boast city GDPs larger than our national GDP.

This is the calibre of the international partners that are looking at Auckland, our future plans, and the business support our agencies, like Ateed, can provide.

The importance of our global position lies in the need to internationalise the Auckland economy. This means a fundamental shift from a domestically focused Auckland economy, towards an export focused economy.

Advertisement
Advertise with NZME.

Currently, Auckland largely produces goods and services for its own internal consumption, as well as for the wider New Zealand economy. This limits Auckland's growth to New Zealand's growth rate. If we want to go faster and truly lead the New Zealand economy, the only realistic answer is to export and couple Auckland to faster growing international markets.

Becoming export focused requires a fundamental change to the structure of Auckland's business structure. That requires investment in people and plant. New Zealand's relatively low savings rate means that much of this investment needs to be funded from overseas and that is what we are chasing through initiatives like the Tripartite Alliance.

The resulting challenge is ensuring our local business community takes advantage of the international connections and partnerships that are being forged.

We are safeguarding existing business land, securing new land for business growth and planning for transport links that help supply chain efficiency and help make businesses more accessible to their customer and employees.

We are committed to reducing the proportion of rates paid by business, with the business sector share of rates set to fall to 25.8 per cent by 2025/26 (down from the current contribution of 33.3 per cent).

The Proposed Auckland Unitary Plan will provide business and the development community with greater certainty as well as smarter digital tools that are faster to use.

Advertisement
Advertise with NZME.

We are streamlining consents, standardising bylaws and fees, and changing the way we collect development contributions to more accurately reflect the costs of additional infrastructure and the size of the homes within a given development.

I am determined that the council remains absolutely focused on ensuring Auckland is a city that means business. It will continue to lead the vision, provide appropriate regulation, plan and invest in infrastructure to enable Auckland's businesses, landowners, institutions and people to do what they do best.

Save

    Share this article

Latest from Project Auckland

Project Auckland

‘Smart thinking’: How data-driven signs improved Auckland transit

02 Apr 02:27 AM
Premium
Business|business reports

$8m creative hub to boost Henderson’s creative industry

27 Mar 05:00 PM
Premium
Opinion

Dawn Freshwater: How University of Auckland drives NZ’s innovation ecosystem

27 Mar 03:59 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Project Auckland

‘Smart thinking’: How data-driven signs improved Auckland transit

‘Smart thinking’: How data-driven signs improved Auckland transit

02 Apr 02:27 AM

63% of commuters changed travel habits due to smart city initiative.

Premium
$8m creative hub to boost Henderson’s creative industry

$8m creative hub to boost Henderson’s creative industry

27 Mar 05:00 PM
Premium
Dawn Freshwater: How University of Auckland drives NZ’s innovation ecosystem

Dawn Freshwater: How University of Auckland drives NZ’s innovation ecosystem

27 Mar 03:59 PM
Premium
‘I want to keep the pressure on’ - Wayne Brown says he has unfinished business

‘I want to keep the pressure on’ - Wayne Brown says he has unfinished business

27 Mar 05:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP