NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Bruce Cotterill: Rugby World Cup, an election - it’s a year of two games

By Bruce Cotterill
NZ Herald·
20 Jan, 2023 10:00 PM9 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

National leader Christopher Luxon. This year the election could be even more exciting than the Rugby World Cup. Photo / Paul Taylor

National leader Christopher Luxon. This year the election could be even more exciting than the Rugby World Cup. Photo / Paul Taylor

Opinion by Bruce Cotterill

OPINION:

With a challenging year behind us, we have hit 2023 carrying something of a hangover from the past 12 months.

The new year is still young, but past and present challenges have already claimed their first scalp. The Prime Minister has decided that the going is too tough, leaving us leaderless just three weeks into election year.

There are plenty of people, including the Prime Minister herself, recording her outstanding record and lamenting her departure. However, she leaves behind an economy in tatters, a divided nation and her flagship policies such as housing, child poverty and climate change no further advanced.

Thursday’s news has thrown the first curveball at those of us seeking to anticipate what lies ahead this year. The PM’s departure will go down as a momentous event, as did that of fellow Labour Party Prime Minister David Lange.

Advertisement
Advertise with NZME.

So where to now? This year was always going to be politically fascinating. It just became even more interesting. The Labour Party will elect a new leader and that person will lead the country into the next election. They’ll be taking on a potential recession and a series of crises from health to education, crime and the soaring cost of living.

Beyond the Prime Minister’s departure and the election of her successor, it’s a year that will be remembered by New Zealanders for a couple of major events. The Rugby World Cup will kick off in France in September, and for the first time in recent memory the All Blacks will not go in as favourites. Nevertheless, we will enter the tournament with high hopes and the nation will become distracted for seven weeks while the game we love is played on the opposite side of the world.

That distraction will be welcome news for our government, which has now decided that the other major event will be scheduled during the rugby tournament. The election date has been set for October 14, just two weeks before the World Cup finishes. Perhaps they’ve chosen that date in the hope that our team will still be in the tournament and voters’ minds will be full of All Black hysteria.

Advertisement
Advertise with NZME.

Despite being as keen as anyone on our national sport, I’m expecting the election to be the more exciting of the two contests. As many commentators have noted, I’ve never seen the country so divided on political matters. I’ve never seen so many petitions, protest groups or disgruntled commentators bemoaning the government’s policies. Such is the concern about the government record, we’re even unhappy with the performance of the opposition parties, who many suggest have failed to hold the failing government to account.

The levels of public dissatisfaction have seen some government ministers expressing concerns about their personal safety on the campaign trail. I’m not sure if such concerns are genuine or imagined. Nevertheless, it all suggests we are in for an election that will be our most divisive and aggressively fought yet.

Jacinda Ardern’s departure will only heighten the nation’s anxiety, given the calibre and depth of the team she leaves behind.

The timing of this election is difficult for the incumbent government. The reality is that inflation and therefore interest rates are going up at a time when the country is carrying more government and personal debt than ever before. We’re also expecting to be in recession by election day. People are coming off a couple of years that have been tough financially and emotionally, and now pay-packets are stretched by the increasing cost of groceries and mortgage payments that will keep going up for a while before they start going down. Words like “crisis” are being used to describe the cost of living.

At the same time, we learned this week that business confidence is at its lowest level since 1970. Let’s understand for a minute what that means. Lower than the two oil shocks in the 1970s or the sharemarket crash in the 1980s. Lower than the aftermath of the GFC in 2008. When confidence is low, business owners will stop investing in their businesses, conserve cash, cut back on spending and possibly decrease staff numbers. Incumbent governments don’t like that stuff.

Regardless of who ends up campaigning for our vote, my hope is that the election campaign is fought on the real issues affecting New Zealanders. There is a risk that we will be inundated with rhetoric about co-governance, climate change and other ideologies that this government has specialised in.

But, as the saying goes, there are bigger fish to fry.

I recently read the summary of a 2015 United Nations study that asked 10 million people to rank 16 priorities. The top two were education and health. Sound familiar? Then came jobs and corruption. Violence was number six and equality came in at number 10. And what was number 16 you may ask? Climate change. For differing reasons, they’re all issues on this country’s agenda.

Advertisement
Advertise with NZME.

My guess is that New Zealanders in 2023 will feel much the same about Jacinda Ardern’s legacy. The decline of our health system has been well documented and, sadly, experienced first-hand by many New Zealanders.

On the education front, we have been well-informed of appalling school attendance and the accompanying dilution of our abilities in English, maths and sciences. So much for former PM Helen Clark’s grand vision of a knowledge economy. In a few years we have drifted rapidly in the opposite direction. If this is not corrected within the next parliamentary term, we will be relying more than ever on imported labour for the next 20 years. But not because we need more workers in bars and on ski-fields. Rather it will be because we need more highly skilled people further up the value chain.

Meanwhile, the headlines continue to tell us about crime perpetrated by seemingly unrestrained gangs, and young ram-raiders smashing into our favourite stores. The average Kiwi voter will want to see some focus come back onto our personal safety. An incumbent government that has developed a “soft on crime” reputation is going to have to do some explaining to convince us they’re serious about the current lawlessness.

At election time, voters will forgive these failures if they can see champions with a clear plan to improve our performance in the areas of concern. The Labour Party needs to find that champion by tomorrow. But we’re not seeing that yet, from either of the two main political parties.

John Key used to talk about the “vision thing”. What he meant was an outlook for where the country is headed, the type of country we want to be, the services we provide, the aspirations for our people, the values we live by and the quality of life we enjoy at every stage of our lives.

If a politician can tell that story, votes will follow. Witness the success of David Seymour, arguably 2022′s best-performing politician. He’s been doing exactly that, very effectively, and it’s getting noticed.

Seymour’s performance is highly relevant to this election. If you assume that the two main political parties continue to do what they’ve always done, hovering around the centrist line, the behaviour of the fringe parties will be where the most interesting game is played, and possibly where the election is lost or won. The Act Party has a clear view on what is needed and seem to be good at getting its message out.

The Greens, on the other hand, have struggled with their position in the government’s shadow and their own internal squabbles.

Of course, standing in the middle is one other “mainstream” minor party. Despite not being in government now, my bet is that New Zealand First will be by the end of the year. That will not come as welcome news for those on the right side of the political ledger who still blame Winston Peters for our current government and problems.

But Peters will hit the campaign trail with all the energy, charisma and polish that we know he has, and he will win voters back again. He’ll do it by talking about the topical things that other politicians are fearful of touching. He’ll talk about democracy, separatism, equality and the Treaty. He’ll talk about the cost of living and the inadequacies of the Reserve Bank. He’ll also talk about the now former Prime Minister and what he sees as her betrayal of him and his party. And of course, he’ll attack the media. And he’ll get some votes.

So where will we end up? Pre-Christmas polling suggested that an election held in mid-December would see National and Act with the numbers to form a government. They say a week is a long time in politics and the game has changed dramatically in the last 48 hours. With nine months to go before voting, things just became a lot more difficult for this government.

Finally, a wildcard. I suspect that student loans will again be topical. Remember that Helen Clark once won an election with a late promise to declare student loans interest-free? This time around, I wonder if a desperate government with a new leader will promise to write off student loans at the 11th hour of the campaign.

And so to my 2023 prediction. New Zealand will place third in the Rugby World Cup. Oh, and that other race? National and Act will get more parliamentary seats than Labour and the Greens. But not enough to govern without the support of NZ First. Sound familiar?

- Bruce Cotterill is a company director and adviser to business leaders. He is the author of the book, The Best Leaders Don’t Shout. www.brucecotterill.com


Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

World

Trump's policies are reshaping global financial dynamics

19 Jun 07:44 PM
Premium
Media Insider

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

19 Jun 06:14 PM
World

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Trump's policies are reshaping global financial dynamics

Trump's policies are reshaping global financial dynamics

19 Jun 07:44 PM

Many investors are pulling money out of the US, affecting the dollar's value.

Premium
Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

19 Jun 06:14 PM
Trump gives TikTok 90 more days to find buyer, again delayed ban

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM
Premium
Matthew Hooton: Unlucky Luxon’s popularity hits new low

Matthew Hooton: Unlucky Luxon’s popularity hits new low

19 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP