NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Bruce Cotterill: How to pick the best person for the job

By Bruce Cotterill
NZ Herald·
23 Nov, 2019 02:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Sometimes the best person for the job will be a woman. Other times, it will be a man. Photo / 123RF

Sometimes the best person for the job will be a woman. Other times, it will be a man. Photo / 123RF

COMMENT:

I was recently involved in a Board Appointment Panel for a voluntary organisation. In the lead up to the interviews, I received an email from a sponsoring party regarding the process we were about to engage in. The email implored me to keep in mind that the organisation's preference was one of equal representation among male and female appointees.

READ MORE:
• Judy McGregor: Gender parity in business leadership has stalled
• Study finds increasing number of female board members reduces profitability but lowers risk
• Just 18% of top company roles held by non-NZ Europeans

I must admit that I surprised to receive such a note. I thought it was insensitive and lacked foresight, especially given that the organisation in question already had a fifty - fifty composition of male and female appointees.

It also failed my standard test, that I would like to think I have honoured for a long time. That is, that you hire the best person for the job, irrespective of who they are or where they are from.

Advertisement
Advertise with NZME.

As the Me Too movement took hold a few years ago, I heard of one employer that responded by deciding not to employ any women. That was their way of dealing with the risk of harassment issues arising in their workplace. Such an approach is the absolute opposite of what we want to have happen. In fact, I would go as far as to say that such thinking is backward-looking and bad for business.

At about the same time, from the candidate perspective, I also heard of female university graduates seeking their first jobs in professional services firms, being worried that they might miss out on opportunities as a result of Me Too. My observation would be that the opposite has happened and some firms are so determined to ensure that they get the gender balance right, there is a risk of capable young men missing out instead. But that's another story.

These events of the last two or three years have made me, and plenty like me, review our own approaches to recruitment and the process of employing people. It's even made me consider my own potential biases.

Advertisement
Advertise with NZME.

As I have done so, I have concluded that I do have preferences, particularly regarding a candidate's education, or my observation of their energy levels. I also engage better with people who are clearly bright or well prepared. But, all things being equal, I can't recall hiring, or not hiring, someone because of their gender.

I say "all things being equal" because I can recall a few cases where I did hire someone because of their gender. It's a fine line. But each of those latter cases have been in regards to Human Resources roles. In those cases, I have typically tended to prefer hiring women.

Discover more

Business

Bruce Cotterill: Don't blame the market for low business confidence

19 Oct 02:41 AM
Business

Bruce Cotterill: Learning lessons from TV3

08 Nov 04:41 AM
Business

Comment: Don't be the boss who spreads the stress virus

06 Dec 04:47 AM
Business

Bruce Cotterill: From plastic fantastic to plastic drastic

20 Dec 06:00 AM

The reason is simple. My experience suggests that women are better in those roles. Women are more sensitive in dealing with 'people' issues. They are more perceptive to things going wrong in people's lives. As a result, I think that female HR managers are more proactive in solving people problems.

Notwithstanding my views about my own hiring tendencies, I have no doubt that there have been plenty of cases where women have missed out on roles that should have been theirs, solely because of their gender.

The most important part of the recruitment process is to get the right person. Photo / 123RF
The most important part of the recruitment process is to get the right person. Photo / 123RF

And of course, we now have such a major focus on correcting these wrongs of the past, that I have seen many cases of a woman applicant being preferred to a man, irrespective of credentials.

I think that there's a better way. I have always been a fan of hiring the best person for the job. Irrespective of gender, or for that matter race, religion, or favoured pastimes. The most important part of the recruitment process is to get the right person.

Surely, if our focus was on hiring the best person for the job, rather than on hiring a male or a female, we would restore the balance in our workplaces more rapidly than any artificial attempts brought about by favouritism or quotas.

My belief is borne out by the fact that there are plenty of female candidates who are more than a match for their male counterparts. And the very fact that they are there on merit is critical to how those executives, both male and female, are viewed by their colleagues and their people. People hired on merit will undoubtedly deliver better business performance too.

Advertisement
Advertise with NZME.

Getting the right gender balance is really important for any organisation but I suspect it will never be perfect. Logic tells me that most builders will probably be men, and most nurses will probably be women. In other words, there are some occupations where common sense dictates that you will never get the gender mix equal. The reason? Sometimes the best person for the job will be woman. Other times, it will be a man.

But recruiting people is hard enough. We are fortunate to live in a time where unemployment is low, but that means that skills are scarce. I have seen countless organisations complicate an already difficult employment challenge, by trying to meet gender balance criteria that risk the very balance of the employment process.

In my recent experience, there are many good people, both female and male, presenting themselves for roles at every level. There is often little to separate the best candidates. And if you genuinely have trouble deciding who is best, that's when the desire for diversity criteria can add value to your decision and ultimately to your organisation.

However, if there's a clear winner, we should all hire the best person for the job.

- Bruce Cotterill is a Company Director and advisor to business leaders. He is the author of the book, "The Best Leaders Don't Shout". www.brucecotterill.com

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Opinion

Dellwyn Stuart: The real cost of Govt's retreat on gender equity

21 Jun 03:00 AM
Premium
Retail

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Opinion

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Dellwyn Stuart: The real cost of Govt's retreat on gender equity

Dellwyn Stuart: The real cost of Govt's retreat on gender equity

21 Jun 03:00 AM

OPINION: Services for wāhine Māori and young mothers have been slashed.

Premium
'The way of the future': How delivery apps are redefining supermarket shopping

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Bruce Cotterill: Is it time to reassess our independence?

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM
Premium
Mary Holm: Embracing non-financial investments for a happier retirement

Mary Holm: Embracing non-financial investments for a happier retirement

20 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP