By IRENE CHAPPLE
New Zealanders' love of the traditional sammie is bucking international brand trends towards fizzy drink and cigarettes.
Quality Bakers, which sells bread products, leads Coca-Cola in New Zealand supermarket sales, ACNielsen research has found.
In the past year, the brand sold products worth more than $94 million. Runner-up was
Coca-Cola, with just over $65 million in sales.
Ron Vela, managing director of Quality Bakers' owner Goodman Fielder, said it showed New Zealanders loved bread.
It was a fundamental requirement of the diet, he said, unlike Coke or ice-cream.
An international study by ACNielsen found Coca-Cola and Marlboro led the world's brands in terms of earnings.
Coca-Cola was the biggest earner, selling more than $US15 billion ($35.5 billion) globally. Its sub-brand, Diet Coke, was a billion-dollar brand in its own right.Forty-three consumer product brands, manufactured by 23 companies, ring up more than $US1 billion in annual sales worldwide.
Its sub-brand, Diet Coke, was a billion dollar brand in its own right.
The findings were based on research in 30 countries accounting for 90 per cent of the world's gross domestic product in North America, Europe, Africa, Asia-Pacific and Latin America.
Coca-Cola and Marlboro notched up more than $US1 billion in sales in the Asia-Pacific market alone.
These two brands, with Benson & Hedges, Fanta, Kellogg's, Nescafe and Pepsi were leaders in the Asia-Pacific region, with sales worth more than $US250 million.
Apart from Nescafe, the brands derived less than 30 per cent of global sales from the Asia-Pacific region.
