NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Billionaire Richard Branson emerges from wine cellar bunker after Irma 'devastated' his private island

Washington Post
8 Sep, 2017 04:07 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The death toll is rising and the scale of the damage from Hurricane Irma is becoming more evident, with attention now turning to Florida which is next in line to be hit

Sir Richard Branson, the billionaire founder of the Virgin Group who said he would ride out Hurricane Irma from his 74-acre private island in the Caribbean, has emerged from his fortified wine cellar unscathed.

"All of the team who stayed on Necker and Moskito during the hurricane are safe and well," Branson said in a blog post Thursday, which he explained was transcribed with a satellite phone after the storm brought down all lines of communication.

"We took shelter from the strongest hurricane ever inside the concrete cellar on Necker and very, very fortunately it held firm. Our thoughts go out to everyone affected by the disaster elsewhere in the [British Virgin Islands], Caribbean and beyond," he said.

Apocalyptic scenes of flattened buildings and ruined airports emerged from once-lush Caribbean islands devastated by Hurricane Irma, as the deadly storm began to lash vulnerable Haiti on Thursday and another powerful storm, Hurricane Jose, followed fast in its wake.

About 95 per cent of the tiny island of Barbuda, southeast from Necker Island, sustained damage, according to Gaston Browne, prime minister of Antigua and Barbuda. Ghastly photos and videos from St. Martin and St. Barthelemy, also known as St. Barts, showed buildings in ruin and cars and trucks almost submerged in the storm surge.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Branson had said earlier his compound was built with reinforced hurricane blinds designed to withstand high winds. But that wasn't the case for the surrounding area or the rest of Necker Island, his property for over 40 years.

"I have never seen anything like this hurricane. Necker and the whole area have been completely and utterly devastated. We are still assessing the damage, but whole houses and trees have disappeared," he said.

Sir Richard Branson rides out Hurricane Irma with guests on Necker Island in his wine cellar. Picture / Twitter.
Sir Richard Branson rides out Hurricane Irma with guests on Necker Island in his wine cellar. Picture / Twitter.

"Outside of the bunker, bathroom and bedroom doors and windows have flown 40 feet away."

Advertisement
Advertise with NZME.

True to form, Branson used his platform to call for donations and support.

"Virgin Unite has made a donation to the British Red Cross to support the hurricane relief efforts, and we are awaiting more information about how else we can best support. I would urge everyone to donate to the British Red Cross through Virgin Money Giving (who are waiving their fees in support of the appeal) to help local communities," he said, with a message readers in the British Virgin Islands to check in on Facebook to alert family members about their safety.

Branson is the 324th wealthiest person in the world, with a net worth of about $5 billion ($6.84b), according to Forbes, which notes that he bought Necker Island for US$180,000.

On Wednesday night, before Irma hit, Branson said he and his team experienced "howling wind and rain."

Discover more

World

Americans race to escape Irma

08 Sep 07:27 PM
World

Hurricane Irma strengthens to Category 5

09 Sep 03:45 AM

He posted pictures of people smiling and bedded down in a room filled with furniture, backpacks and makeshift beds.

"All of us slept together in two rooms," Branson wrote. "I haven't had a sleepover quite like it since I was a kid. Strangely, it's a privilege to experience what is turning into possibly the strongest storm ever with such a great group of young people.

"We were listening to the parrots in their boxes in the next room chattering away. Watching the tortoises congregating together, as if they sense what is coming our way."

A few hours before Irma's impact, Branson wrote that he planned to retreat with his team to his concrete wine cellar below "the Great House."

As one does.

"Knowing our wonderful team as I do, I suspect there will be little wine left in the cellar when we all emerge," he wrote on his blog.

Advertisement
Advertise with NZME.

And then, for hours: Silence.

No tweets, no Instagrams, no updates on Branson's blog - nothing.

The news from other islands in Irma's path was grim, with reports of widespread devastation and destruction, with at least 10 deaths recorded.

Barbuda, where Irma first made landfall, was left "barely habitable," according to government officials there.

On Instagram, the billionaire's son, Sam, noted the catastrophic strength of the storm - and pleaded with others in its path: "Please don't take this hurricane lightly if it is heading your way."

The elder Branson echoed the sentiment Thursday evening for people without access to fortified wine cellars.

Advertisement
Advertise with NZME.

"For those who are still in the path of Hurricane Irma, and Hurricane Jose to come, I cannot emphasise enough how important it is to put safety first and prepare as strongly as possible," he wrote.

"Having seen first-hand the power of this storm, please ensure you stay inside, ideally in organised shelters or other solid concrete structures with water, supplies and emergency contact plans."

Save

    Share this article

Latest from Business

Premium
Media Insider

'Defining moment': Ad agencies cleared for huge merger, amid warnings of media job losses

17 Jun 07:11 PM
Markets with Madison

'Era of abundance': Inside America’s nuclear energy effort

17 Jun 07:00 PM
Premium
Economy

Inside Economics: Why tomorrow’s GDP data won’t tell the real story

17 Jun 06:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'Defining moment': Ad agencies cleared for huge merger, amid warnings of media job losses

'Defining moment': Ad agencies cleared for huge merger, amid warnings of media job losses

17 Jun 07:11 PM

NZ is one of the first jurisdictions in world to clear the way for OMG and IPG to merge.

'Era of abundance': Inside America’s nuclear energy effort

'Era of abundance': Inside America’s nuclear energy effort

17 Jun 07:00 PM
Premium
Inside Economics: Why tomorrow’s GDP data won’t tell the real story

Inside Economics: Why tomorrow’s GDP data won’t tell the real story

17 Jun 06:00 PM
Rural vs urban economy: Who's doing 'the hard work' and which regions are booming?

Rural vs urban economy: Who's doing 'the hard work' and which regions are booming?

17 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP