NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Aussie family's tragedy inspires multimillion-dollar business Glow Dreaming

By Alexis Carey
news.com.au·
10 May, 2019 10:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Cara Benau (pictured with step-daughter Nevoh) and husband Aloni Beanau have helped tens of thousands of families overcome sleep issues. Photo / Supplied

Cara Benau (pictured with step-daughter Nevoh) and husband Aloni Beanau have helped tens of thousands of families overcome sleep issues. Photo / Supplied

When she was just eight years old, Nevoh Benau's world was rocked by a tragedy that left the little girl reeling.

A close friend died suddenly, leaving Nevoh with significant anxiety.

The formerly bubbly child couldn't eat and began losing weight, becoming increasingly withdrawn and quiet — and worst of all, she struggled with severe insomnia, reports news.com.au.

"It was so sad, she was a beautiful girl filled with life and spirit, but it rocked her hard," dad Aloni Benau told news.com.au of the "nightmare" that began in 2014.

"To see someone so amazing whittle away and become unrecognisable was heartbreaking."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Stepmum Cara Benau said the little girl struggled to eat, was walking around "like a zombie" and had a "grey look" with dark circles under her eyes as her sleep deprivation intensified.

"It took an enormous toll on her, and it definitely affected everybody," she said.

Nevoh split her time between her mother, and her father and stepmum — but soon, the problem got so bad she refused to stay with her father, as she associated his home with memories of her friend.

Advertisement
Advertise with NZME.

"She refused to come to my house because she couldn't sleep there at all — it was born out of desperation that she would die," Mr Benau said.

"I felt like I was losing my little girl, and I needed to find a solution, but I was failing miserably."

View this post on Instagram

Question 🙋 We’re interested to know what type of content you want to see from us? What do you love, what don’t you love or what do you want to see that we don’t currently show? Let us know in the comments below! . . . . . . #glowdreaming #sleep #sleepaid #sleeping #babysleep #sleepingbaby #nursery #redlighttherapy #humidifier #aromatherapy #essentialoil #parent #parenting #mumlife #motherhood #fatherhood #dadlife #childhoodunplugged

A post shared by Glow Dreaming Sleep Aid (@glowdreaming) on Apr 15, 2019 at 1:22am PDT

The Benaus tried everything to help Nevoh, from serotonin supplements, sleep specialists and even redecorating her entire room in an attempt to forget the painful memories.

But nothing worked, and the problem continued for months on end.

Discover more

Lifestyle

The gender sleep gap: Why women can't sleep

30 Apr 12:04 AM
Travel

Ask Away: How can I fall asleep faster on a flight?

13 May 09:47 PM
Lifestyle

How just 16 minutes of sleep loss is harming you

09 May 11:39 PM
Lifestyle

Gonorrhea may be transmitted by French kissing, study says

11 May 04:23 AM

Eventually, Mr Benau began researching how light therapy, humidifiers, aromatherapies and white noise can aid sleep, and Nevoh noticed a slight improvement when using each option separately.

But when the family combined all four therapies at the same time, the result was incredible — and within a week, Nevoh was able to sleep through the night.

Two years later in 2016, Mrs Benau was considering a career change when the couple came up with a business idea — helping other families battling sleep deprivation using the same methods that had helped their daughter.

The result was Glow Dreaming, a humidifier, red light therapy, pink noise and aromatherapy device all rolled into one.

The natural sleep aid, which was designed by sleep experts and plugs into the wall, is sold online only for $130.

The company also offers a sleep specialist service for no extra charge, allowing customers to speak with an expert for added support.

Advertisement
Advertise with NZME.
View this post on Instagram

"he had a procedure the other day and hasn’t slept properly since this arrived yesterday” @tayloranne.pearce LOVE THIS! 🙌 ❤️ Not all of our reviews are lengthy, we absolutely love reading every single review we get, but sometimes is these short ones that really make our day! . . . . . . #glowdreaming #glowingreview #glowdreamingreview #babysleep #babysleeping #sleepingbaby #newborn #newbornsleep #toddler #toddlersleep #redlighttherapy #pinknoise #humidifier #essentialoil #essentialoils #aromatherapy #parent #parenting #parenthood #sleepy

A post shared by Glow Dreaming Sleep Aid (@glowdreaming) on Mar 4, 2019 at 11:28pm PST

Within months the product had sold out, and three years on, it has been snapped up by more than 50,000 families in Australia and across the world.

Today, the company has a projected turnover of around $4 million and will launch in the US market within months.

The couple said they were "overwhelmed" by the success of the company and had quickly learnt just how many Australian families struggled to get a good night's sleep.

"The immediate success we had early on made it apparent (sleep deprivation) was a much bigger issue, but nobody was focusing on it," Mrs Benau said.

Mr Benau said the government's recent inquiry report into sleep health awareness in Australia revealed the serious effects of sleep deprivation — but while the report focused on shift workers, he said parents were largely "ignored" by the research.

"Sleep deprivation is banned by the UN as a form of torture, yet we accept it as a normal stage of parenthood," he said.

Advertisement
Advertise with NZME.

"The study identified sleep was the cornerstone of mental health and that nearly everyone who suffers from a mental health disorder is sleep-deprived — there's a very strong correlation."

The couple said their device was suitable for adults as well as kids and that it had become a surprise hit with FIFO workers and even high-profile footballers.

WHERE TO GET HELP:

If you are worried about your or someone else's mental health, the best place to get help is your GP or local mental health provider. However, if you or someone else is in danger or endangering others, call 111.

If you need to talk to someone, the following free helplines operate 24/7:

DEPRESSION HELPLINE: 0800 111 757
LIFELINE: 0800 543 354
NEED TO TALK? Call or text 1737
SAMARITANS: 0800 726 666
YOUTHLINE: 0800 376 633 or text 234

There are lots of places to get support. For others, click here.​

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Media Insider

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

19 Jun 09:37 AM
Premium
Shares

Market close: GDP beats forecasts but NZ sharemarket dips

19 Jun 06:24 AM
Premium
Business

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

19 Jun 09:37 AM

Will this be Simon Dallow's swansong year as the 6pm newsreader?

Premium
Market close: GDP beats forecasts but NZ sharemarket dips

Market close: GDP beats forecasts but NZ sharemarket dips

19 Jun 06:24 AM
Premium
Innovation milestone: NZ approves lab-grown quail for consumption

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM
$162k in cash, almost $400k in equipment seized in scam crackdown last year

$162k in cash, almost $400k in equipment seized in scam crackdown last year

19 Jun 04:29 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP