Prime Minister John Key ruled out imposing a royalty on drinking water extraction, saying the jobs and taxes the plant would create were sufficient pay-off for allowing it to go ahead.
BusinessDesk was not immediately able to contact NZ Pure Blue's two New Zealand directors, John Paynter and Roydon Hartnett, for comment.
Green Party water spokeswoman Catherine Delahunty welcomed the decision, saying it "beggars belief that the council would even consider selling a plot of land with resource consent to bottle pristine artesian water that should belong to the community", especially given the pollution of Canterbury freshwater resources by dairy industry rapid expansion.
Those who profit from the use of water, like those who bottle and sell it as a premium product, should pay for the privilege.
"Those who profit from the use of water, like those who bottle and sell it as a premium product, should pay for the privilege," said Delahunty. "Flogging it off to the highest bidder is not a sustainable or even sensible attitude to take towards our water."
The Stuff website quoted Ashburton mayor Angus McKay as saying the potential purchaser failed to tell the council "how they intended to run a water bottling plant from the site".
"In particular, we wanted confirmation that the plant would be using bottles not water bladders ... [this] has given us enough cause for concern to cancel the Sale and Purchase Agreement," he said.