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ASB shakes up ad agency, NZ media boss takes aim at Google and Facebook

Damien Venuto
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Damien Venuto is a business writer for the New Zealand Herald·NZ Herald·
5 mins to read
ASB shakes up ad agency, NZ media boss takes aim at Google and Facebook
ASB has shifted its marketing strategy. Photo / ASB

The ASB has taken one of its key ad agency partners off retainer in a revamp of its marketing strategy.

The Herald understands that while the bank will continue working with branding partner True on a project basis, it will no longer be paying the agency an annual retainer, estimated

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