For decades, the idea that people could maintain their own consumer electronics has been impractical. Genuine parts were difficult to obtain, and repairs could be expensive and intimidating. When phones and computers broke, buying new ones was the simplest option.
Now Apple's self-repair programme is a sign that the tech industry could finally be warming to making maintenance a part of the experience of owning a gadget.
"It's a win for repair shops, it's a win for consumers, and it's a win for the planet," said Nathan Proctor, a director for the US Public Interest Research Group, a consumer advocacy organization that worked on the "right to repair" legislation.
Here's what this means for you.
What does Apple's programme mean I can do with my broken iPhone?
Starting early next year, Apple said, people can use an online store to order parts and tools to mend its newer products, including the iPhone 12 and 13 and recent Mac computers. Customers who send in their broken part to Apple will receive credit toward the purchase of a new part.
The programme will focus on the most common items that need fixing, such as screens, batteries and cameras, before expanding to other types of components.
The company has not yet published a list of costs for parts, but it said the prices for consumers would be what authorised repair shops paid. Currently, a replacement iPhone 12 screen costs an authorised shop about US$234 ($334) after a broken screen is traded in. At an Apple store, repairing an out-of-warranty iPhone 12 screen costs about US$280 ($400).
"Creating greater access to Apple genuine parts gives our customers even more choice if a repair is needed," Jeff Williams, Apple's chief operating officer, said in a statement.
Why is this a big deal?
In short, you will have more options to mend an iPhone, which can bring your costs down.
Previously, it was easiest to visit an Apple store to get an iPhone fixed. But just as taking your car to a dealer for servicing isn't the cheapest option, going to an Apple store also wasn't the most cost-effective.
The alternative was to take your iPhone to a third party for repair, potentially for a more competitive price. When I took a broken iPhone XS screen to an Apple store this year, I was quoted US$280 for the repair, compared with US$180 from an independent outlet.
Yet Apple has made iPhone repairs increasingly difficult for third-party shops, said Kyle Wiens, CEO of iFixit, a company that sells parts and publishes instructions for consumers to repair their electronics.
Even when genuine parts were used, some repairs could be authenticated only with Apple's software tools, which were not available to the public. Apple provided those software tools only to its staff and authorized repair shops that signed a contract and agreed to buy parts solely from the company. These authorized shops were then more likely to charge higher prices than unauthorized ones.
Apple's new program opens more doors. You could try fixing your device yourself to save cash. Or you could buy the parts from Apple and take them to someone else to do the repair.
All of this may encourage people to maintain their products for longer and hold on to them, similar to doing regular maintenance on a car. That has implications for reducing technology waste and helping the environment.
What if I don't own an Apple product?
Apple was historically one of the most vocal opponents to the "right to repair" movement. The company cited security risks — like a customer's data being hijacked during an unauthorized repair — as a primary reason to keep parts and instructions out of public reach.
For non-Apple customers, this news is thus significant. If Apple, one of the world's most valuable public companies, is setting a new standard with repairs, you can expect other tech manufacturers to follow — especially if they want to avoid fines from the federal government.
"This announcement marks significant progress toward securing our right to repair, and we're proud of Apple for making this bold move," Wiens said.
This article originally appeared in The New York Times.
Written by: Brian X. Chen
© 2021 THE NEW YORK TIMES
