Anchor branding rates well in Britain

The Dairy Board says a British television programme on the development of branding has rated the Anchor brand ahead of Coca-Cola, Heineken, Heinz, Mars and Nescafe in that market.

The 15-part series entitled "Taste CFN" featured a panel of marketing and branding experts. Anchor has been in Britain for 75 years and has been among the top butter brands since 1960. It sells about 40,000 tonnes annually in Britain.