NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

America's Cup 2021: Graphics pulled from broadcast as copyright dispute escalates

NZ Herald
16 Jan, 2021 01:19 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

New graphics by Animation Research will be used during today's Prada Cup races after a copyright dispute. Photo / Supplied

New graphics by Animation Research will be used during today's Prada Cup races after a copyright dispute. Photo / Supplied

There will be no augmented reality graphics projected on to today's America's Cup broadcast images after a copyright stoush over the technology has led to a protest by the provider.

Sir Ian Taylor has decided to pull his company's Virtual Eye Live AR feature, which measures the distance between competing boats, for today's Prada Cup event.

The graphics protest will only last for today.

Taylor's Animation Research company will not provide the technology to media production companies Circle-O and Riedel Communications for the broadcast after they paid a copyright fee to Sir Russell Coutts' competing SailGP company to continue to use the technology.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Coutts' SailGP took legal steps earlier this week to stop Sir Ian Taylor's Animation Research graphics being used for the Prada Cup and the America's Cup.

Coutts claimed his company owned copyright over the superimposed LiveLine graphics that are overlaid on live footage of racing action.

Sir Russell Coutts. Photo / Getty Images
Sir Russell Coutts. Photo / Getty Images

In an attempt to resolve the dispute, Circle-O and Riedel Communications yesterday decided to pay an appropriate IP licensing fee to Coutts' SailGP to settle the dispute.

But Sir Ian Taylor was not happy with this pay out - insisting SailGP has no right to be paid for the technology.

Advertisement
Advertise with NZME.

"We have been forced to take this step, which will only apply to today's racing, because of the deal that Riedel and CircleO did with the Sir Russell Coutts owned company, SailGP, where they have agreed to pay a License Fee to SailGP for graphics we totally dispute that they own the copyright to," Taylor said today in a written statement.

"The graphics that were seen on the coverage yesterday are totally original works of ARL and we reject entirely the decisions taken by Riedel and CircleO to pay Sir Russell to give us the rights to use them."

"We only found out about the deal when I was contacted by media yesterday asking me about a press release from SailGP that they had come to an agreement with Riedel and CircleO that they had withdrawn their claims because Riedel had paid Sail GP a license fee and in return Riedel and CircleO would now partner with Russell on the SailGP sailing event Russell set up after Emirates Team New Zealand won the Cup off him in Bermuda."

"The one thing I agree with Sir Russell is that everyone has the right to protect their intellectual property. We invested $1million on developing this solution, and when you add that to the millions we have spent over the past 30 years, we have a lot to defend."

Sir Ian Taylor, the founder of Animation Research. Photo / Dean Purcell
Sir Ian Taylor, the founder of Animation Research. Photo / Dean Purcell

Initial High Court action threat

The Herald this week broke the news that Coutts' sailing interests Oracle Racing and F50 League LLC, which trades as SailGP, had alleged copyright infringement over graphics used by Taylor's Animation Research Limited (ARL) during racing last month.

The graphics allegedly used were what is known as the LiveLine system of augmented reality broadcasting, which were overlaid on live footage of racing action.

The Coutts-led companies threatened High Court action if the graphics were used in broadcasting the 36th America's Cup, which Animation Research has been contracted to provide.

The most successful helmsman in America's Cup history said he was wishing to "safeguard the IP [intellectual property] that we invested millions of dollars to develop over the last decade" but preferred not to be forced to use the courts.

But Taylor disputes the claim. He says the two Coutts-led companies are asserting copyright based on imagery ARL created in 1992 and that has been used in every America's Cup since then - including in 1995 when Coutts famously made "the America's Cup, New Zealand's Cup".

"We have delivered those graphics for events where he has also raced against New Zealand, starting with him taking the Cup away from New Zealand with Alinghi (Switzerland) in 2003 and then winning it off Alinghi for BMW Oracle (USA) in 2010," Taylor said.

Advertisement
Advertise with NZME.

Taylor, who was recently knighted for his work, said he was yet to be contacted by Coutts after filing a response to his claims.

"Although we don't believe you can copyright a ribbon effect on the water with writing on it we have introduced our 3D panels that rise vertically out of the water, which we can rotate if we want, to make sure that the sponsors' brands are fully optimised. This is new so will be an original work by ARL," he said.

"If Russell, Oracle Racing and SailGP still believe they have a right to claim this copyright because they did it first then we should try to get that sorted quickly so the viewer isn't compromised and these teams can give us the exciting race coverage that we have already seen coming out of these remarkable racing machines."

The LiveLine system is protected under a US patent and the Coutts-led companies have asserted copyright over certain elements, including an outer course boundary border, the ability to display written material within the border, and a grid under parallel lines to reflect the direction and distance of boats to the next mark.

Save

    Share this article

Latest from Business

Premium
Airlines

Pilot group to honour Erebus legacy with safety award

17 Jun 07:00 AM
Premium
Business

The NZ boardrooms where women buck gender pay gap trend

17 Jun 06:00 AM
Premium
Shares

Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

17 Jun 05:48 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Pilot group to honour Erebus legacy with safety award

Pilot group to honour Erebus legacy with safety award

17 Jun 07:00 AM

The industry faces challenges but hopes to bring newcomers and veterans together.

Premium
The NZ boardrooms where women buck gender pay gap trend

The NZ boardrooms where women buck gender pay gap trend

17 Jun 06:00 AM
Premium
Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

Market close: NZX 50 down 0.4% as Israel-Iran conflict intensifies

17 Jun 05:48 AM
Median house prices down again, sales taking longer: monthly report

Median house prices down again, sales taking longer: monthly report

17 Jun 05:32 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP