NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Amazon's Jeff Bezos will blast into space in July on rocket's first crew flight

NZ Herald
7 Jun, 2021 08:03 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A Blue Origin capsule containing Jeff Bezos, his brother Mark and the winner of a charity auction (bidding is currently at US$2.8m) will be blasted to the edge of space on July 20.

A Blue Origin capsule containing Jeff Bezos, his brother Mark and the winner of a charity auction (bidding is currently at US$2.8m) will be blasted to the edge of space on July 20.

Outdoing his fellow billionaires in daredevilry, Jeff Bezos will blast into space next month when his Blue Origin company makes its first flight with a crew.

The 57-year-old Amazon founder and richest person in the world by Forbes' estimate will become the first person to ride his own rocket to space.

Bezos announced his intentions Monday and, in an even bolder show of confidence, said he will share the adventure with his younger brother and best friend, Mark, an investor and volunteer firefighter. He said that will make it more meaningful.

Blue Origin's New Shepard Crew Capsule 2.0 after landing in West Texas during a test in 2017. A rocket blasted the capsule - which can carry up to six passengers - to the edge of space. Photo AP
Blue Origin's New Shepard Crew Capsule 2.0 after landing in West Texas during a test in 2017. A rocket blasted the capsule - which can carry up to six passengers - to the edge of space. Photo AP
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Blue Origin's debut flight with people aboard — after 15 successful test flights of its reusable New Shepard rockets — will take place on July 20, a date selected because it is the 52nd anniversary of the first moon landing by Apollo 11's Neil Armstrong and Buzz Aldrin.

The Bezos brothers will launch from remote West Texas alongside the winner of an online charity auction. There's no word yet on who else might fill the six-person capsule during the 10-minute flight that will take its passengers to an altitude of about 65 miles (105 kilometers), just beyond the edge of space, and then return to Earth without going into orbit.

Bezos said he has dreamed of traveling to space since he was 5.

"To see the Earth from space, it changes you. It changes your relationship with this planet, with humanity. It's one Earth," Bezos said in an Instagram post. "I want to go on this flight because it's a thing I've wanted to do all my life. It's an adventure. It's a big deal for me."

Inside the Blue Origin capsule. Photo / Getty
Inside the Blue Origin capsule. Photo / Getty

Added his brother: "I wasn't even expecting him to say that he was going to be on the first flight, and then when he asked me to go along, I was just awestruck."

Advertisement
Advertise with NZME.

Bezos will step down as Amazon's CEO 15 days before liftoff. He announced months ago that he wants to spend more time on his rocket company as well as his newspaper, The Washington Post.

His stake in Amazon stands at $164 billion, which will make him by far the wealthiest person to fly to space.

Until now, thrill-seeking billionaires have had to buy capsule seats from the Russian space program or, more recently, Elon Musk's SpaceX, which plans its first private flight in September. These orbital trips, generally lasting several days, with visits to the International Space Station, have cost tens of millions of dollars per person.

The flight by Blue Origin's New Shepard capsule, named for Alan Shepard, the first American in space, will last five minutes less than Shepard's history-marking suborbital ride aboard a Mercury capsule in 1961.

Discover more

Business

Internet from space: Elon Musk's boldly growing plans for NZ

12 Apr 05:00 PM
Business

NZ firm first to tap Swarm's global satellite network

17 Dec 04:40 AM
Business

On meeting Amazon's new boss, Andy Jassy - a sharp contrast to Jeff Bezos

26 May 08:53 PM
Business

Would Peter Beck fly into space? His surprising response

02 Mar 04:00 PM

But Blue Origin's capsule is 10 times roomier with a huge window at every seat — the biggest windows ever built for a spacecraft, in fact.

The company, based in Kent, Washington, is working to develop an orbital rocket named after John Glenn, the first American to circle the Earth.

The Bezos flight will officially kick off the company's space tourism business. The company has yet to start selling seats to the public or even to announce a ticket price for the short trips, which provide about three minutes of weightlessness.

Jeff Bezos, founder of Amazon, Blue Origin and owner of The Washington Post, is also developing a moon lander called Blue Moon. Photo / Getty
Jeff Bezos, founder of Amazon, Blue Origin and owner of The Washington Post, is also developing a moon lander called Blue Moon. Photo / Getty

Blue Origin's launch and landing site is 120 miles southeast of El Paso, close to the Mexican border. After the capsule separates, the rocket returns to Earth and lands upright, to be used again. The capsule, also reusable, descends under parachutes.

Virgin Galactic's Richard Branson — a "tie-loathing," mountain-climbing, hot-air-ballooning daredevil — also plans to ride into space aboard his own airplane-launched rocketship later this year after one more test flight over New Mexico. Virgin Galactic completed its third test flight into space with a crew two weeks ago; the company doesn't want him climbing aboard until the craft is thoroughly proven.

The 70-year-old Branson on Monday offered congratulations to Bezos, a tame, bookish Wall Streeter by comparison. Branson tweeted that their two companies "are opening up access to space — how extraordinary!"

Advertisement
Advertise with NZME.

Like Blue Origin, Branson's company will send paying customers to the lower reaches of space on up-and-down flights, not Earth-orbiting rides.

Musk's SpaceX already has transported 10 astronauts to the space station for NASA and sold several seats on private flights. Musk himself has yet to commit to going into space, though he has repeatedly said he wants to die on Mars, just not on impact.

A Blue Origin capsule containing Jeff Bezos, his brother Mark and the winner of a charity auction (bidding is currently at US$2.8m) will be blasted to the edge of space on July 20.
A Blue Origin capsule containing Jeff Bezos, his brother Mark and the winner of a charity auction (bidding is currently at US$2.8m) will be blasted to the edge of space on July 20.

Until recently, Blue Origin had been criticized by some for proceeding too slowly, especially when compared with SpaceX. Bezos adopted as the company's motto "Gradatim ferociter," Latin for "Step by step, ferociously," and had it emblazoned on the so-called lucky cowboy boots he wears to his company's space launches.

"Blue Origin, admirably, has gone about it carefully and has built a reliable and less ambitious vehicle and is likely to succeed," the director of Vanderbilt University's aerospace design lab, Amrutur Anilkumar, said in an email Monday. "It is noteworthy that Bezos feels comfortable taking his brother for a ride; that is probably the best exclamation for safety and reliability."

While Blue Origin's and SpaceX's capsules are fully automated, Virgin Galactic has two pilots in the cockpit for every spaceflight. A 2014 accident left one pilot dead and the other seriously injured.

As for the seat that is being auctioned off, Blue Origin opened online bidding on May 5, the 60th anniversary of Shepard's flight. It's up to US$2.8 million.

Advertisement
Advertise with NZME.

The auction will conclude Saturday, with the winning amount donated to Club for the Future, Blue Origin's education foundation, which encourages youngsters to pursue careers in science. Nearly 6,000 people from 143 countries have taken part in the auction.

In an Instagram video posted by Bezos, Mark Bezos' reaction when his brother invited him on the flight was: "Are you serious? ... Seriously? My God!"

"What a remarkable opportunity not only to have this adventure, but to be able to do it with my best friend," the younger brother said.

Save

    Share this article

Latest from Business

Premium
Business

Freedom Furniture bought by Australian competitor

16 Jun 03:16 AM
Premium
Agribusiness

Comvita forecasts another annual loss

15 Jun 11:39 PM
Premium
Business|companies

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Freedom Furniture bought by Australian competitor

Freedom Furniture bought by Australian competitor

16 Jun 03:16 AM

Freedom has 13 stores in New Zealand.

Premium
Comvita forecasts another annual loss

Comvita forecasts another annual loss

15 Jun 11:39 PM
Premium
Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM
Mighty Ape boss fronts on account glitches

Mighty Ape boss fronts on account glitches

Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP