An Amazon representative confirmed that the company is investigating the claims, saying that the tactics would run afoul of its policy and that action would be taken against employees and merchants who break these rules.
"We hold our employees to a high ethical standard and anyone in violation of our Code faces discipline, including termination and potential legal and criminal penalties," the statement from Amazon reads.
"We have zero tolerance for abuse of our systems and if we find bad actors who have engaged in this behavior, we will take swift action against them, including terminating their selling accounts, deleting reviews, withholding funds, and taking legal action."
In China, middlemen reportedly use the messaging service WeChat to approach Amazon employees and relay information to merchants, which then pay anywhere from around US$80 ($122) to more than US$2,000 for the data and services rendered, the Journal reported.