Abano bought 12 practices last year for its Lumino brand, and a further five practices this year, Keys said. Every dollar spent on Lumino TV and online advertising generates about $5 from patients, and new patients who are attracted by its new patient and interest-free offers spend significantly more than the average patient, driving increased per-patient spend, he said.
Maven is the second-largest network in Australia, and Abano added six practices last year and a further seven this year. Following on from 2016, the company has had a softer start to 2017 due to challenging economic conditions in Australia, Keys said. While the business delivered improved margins so far this year, they will be impacted in the short term by "investment into rebranding and other initiatives," he said.
Abano also has a radiology division, with a 71 percent holding in Ascot Radiology. In 2016, the segment delivered 5 percent of Abano's revenue, or $15 million, and underlying earnings before interest, taxation, depreciation and amortisation of $2.5 million. The company sold its pathology business in May 2015.
"Radiology is also a solid performer in a smaller market and our focus here is on organic growth and building demand for our high-end services," Keys said.
The shares increased 0.6 percent to $8.15, having gained 6.8 percent so far this year.
(BusinessDesk)