"She is a loving and caring Mum of three young children, a daughter and a sister and we miss her dearly.
We are asking the public to look out for Laura and her car, a Hyundai Tucson, registration number ENJ73, and to notify Auckland Police immediately.
"Please let the police know if you have any other information which could help us to bring Laura home."
Detective Senior Sergeant Paul Newman said initial inquiries with family and friends have not revealed any clues to Laura's whereabouts or her intentions on Monday night.
"There is nothing we have observed thus far that suggests any foul play at Laura's home.
"She was having a text conversation with a friend until just after 8pm on Monday night, but since then there's been no word or sign of her.
"Her bank accounts have not been accessed and we're not aware that anything is missing from her home.
"We strongly urge anyone who has informaiton about Laura to contact Auckland City Police on 09 302 6641 or directly on 111."