Three of the four victims of the beach crash at Muriwai on Sunday were working at Queens Academic Group in Auckland and the fourth was a friend of theirs.
Imad Dib, 31, Dilpreet Singh, 32, and Syed Haris Jafri, 29, had been working at Queens Academic Group since last year and were at Muriwai with one other friend when the crash happened.
Mr Dib, originally from Lebanon, was a Middle Eastern marketing executive, India-born Mr Singh was an Indian marketing executive and Pakistan-born Mr Jafri was a lecturer in business and accounting.
The fourth man was Pulkit Malhotra, 27, a recently arrived visitor to New Zealand from India.
Queens Academic Group did not immediately wish to comment citing privacy.