They're already calling it "Techapuna" and now there's a push for Auckland's North Shore to be turned into New Zealand's own Silicon Valley.

Massey University wants to foster the potential of the area, and help create an innovation district.

It wants to play the sort of role Stanford University does in Silicon Valley.

Massey's new entrepreneurship researcher Dr Rebecca Gill is researching the idea, and said innovation was already happening on the North Shore.