Holter joins Ford New Zealand with a world of experience

Ford New Zealand has a new managing director as former boss Neale Hill is heading to Australia to become general manager of sales for the company.

He will be replaced by American Corey Holter, who has been marketing strategy director at Shanghai Ford Asia Pacific head office.

Holter joined Ford in the United States in 1996 and has held a variety of strategic marketing roles. He began his Ford career in Dearborn where he was a member of the North American Fleet, Lease and Remarketing group, before being transferred to the customer service division in Atlanta, Georgia in 1997. He was appointed to the Lincoln Mercury Division in Washington DC in 1999. He went back to Dearborn in 2001 to take up the global strategic alliances manager role within Ford's customer service division. In 2002, he was appointed Ford marketing manager for the Escape (known as the Kuga in New Zealand) and Escape hybrid.

In 2004, Corey joined Ford of Europe as marketing manager for medium cars in Cologne, Germany. He was responsible for the Focus, Focus ST and Kuga.

He also held the roles of medium car brand manager and then global advanced product marketing manager in Cologne before being appointed to his role in Shanghai.

- NZ Herald

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