An ad from American clothing company, Old Navy, has spurred a torrent of racist comments.

The ad features an interracial family, alongside a promotion for 30 per cent off purchases.

However, rather than getting people excited abut the discount, the ad has attracted a wave of racism on Twitter.

The comments ranged from ridiculous rants, to people saying they would never buy from the popular clothing store again.

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Old Navy initially replied to the tweets by asking the writers what the problem was, however, as the responses became increasingly bizarre, the company gave up.

However, it wasn't long before social media fought back, with many people posting pictures of their own interracial families in support of the ad.

The male model featured in the ad, Clay Pollioni, took to Instagram to say he was proud to have been part of a campaign that celebrates racial diversity.

The model featured in the ad posted his thoughts to Instagram. Photo / Instagram/Clay Pollioni
The model featured in the ad posted his thoughts to Instagram. Photo / Instagram/Clay Pollioni

Despite all the nasty comments flying around online, company bosses at Old Navy chose to ignore the haters.

"We are a brand with a proud history of championing diversity and inclusion," Old Navy spokeswoman Debbie Felix told The Huffington Post. "At Old Navy, everyone is welcome."

-nzherald.co.nz