New ZealandTourists spending more in NZ than first believedTourists are spending about $1.7 billion more per year in New Zealand than previously believed.14 Nov 02:20 AM
New ZealandNZ has another story to tellAn 'exporter's toolkit' has been launched to help sell New Zealand's 'unique' attributes to international audiences. So what does it mean for the 100% Pure campaign?06 Nov 04:30 PM
TourismOnline push pays off for tourismTourism New Zealand says a big digital push is paying off with a surge in the number of referrals to industry businesses in the past year.20 Oct 04:30 PM
TourismSpecialist tourism team to entice world's big spendersTourism New Zealand is gearing up to sell the luxury end of the market as operators in the sector say high-spending tourists are not being picked up in statistics.03 Sep 05:30 PM
TourismWatchdog defends '100% Pure' claimNew Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.27 Aug 07:12 AM
New ZealandNew 100% Pure tourist campaign running despite Fonterra woesA new Tourism New Zealand 100% Pure campaign is unlikely to be tarnished by the recent Fonterra botulism scare and could even help repair overseas perceptions of Godzone, a marketing expert says.24 Aug 01:33 AM
TourismForeign tourists forecast to fork out $6.5b in 2019Spending by overseas tourists is forecast to grow by 18 per cent to $6.5 billion in 2019, says a government report.20 Aug 05:30 PM
TourismOz tourism boss backs 100% Pure promoTourism New Zealand's 100% Pure campaign has won strong support from its counterpart across the Tasman.20 Aug 05:30 PM
OpinionWinston AldworthWinston Aldworth: How is botulism tourism's problem?We're a funny old country. When the dairy farming industry damn near ruins the nation's international image and our ability to sell anything overseas, who do we punish? The tourism sector, of course!19 Aug 11:00 PM
OpinionSimon Page: It's time we lived up to our imageIs 100% Pure just a marketing slogan coined to attract tourists to New Zealand?18 Aug 05:30 PM
OpinionBrian RudmanBrian Rudman: Criticism could drive NZ closer to being 100 per cent pureIt's not as though a bit of barracking from the sidelines is going to destroy such a prominent international brand, writes Brian Rudman.13 Aug 05:30 PM
New Zealand'100% Pure' complaint to be reheardAn environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.11 Aug 10:35 PM
TourismTravel deal to promote AucklandAuckland tourism leaders hope a new deal with travel agency Flight Centre will attract 20,000 more Australian visitors to the region.04 Jun 05:30 PM
OpinionMartin Snedden: Adventure tourism is getting much saferAdventure tourism inherently carries risk, writes Martin Sneddon. But the customer has a right to expect that avoidable risks are eliminated.08 May 10:00 PM
TourismKeep some tourism funding in NZ - SneddenOne leader says some of the Government's $158 million boost for promoting tourism should stay in this country.16 Apr 05:30 PM
TourismMartin Snedden: Mr Fix-itHe brought the world to New Zealand for the Rugby World Cup. Now Martin Snedden is bringing New Zealand to the world, writes Suzanne McFadden22 Mar 04:30 PM
New ZealandTourists put road risks in spotlightOverseas drivers were involved in more than 400 crashes on New Zealand roads last year, and failure to keep left, poor handling and fatigue the leading causes of deadly crashes.02 Jan 04:30 PM
New ZealandPoll: We're only 80% pureJust over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.28 Dec 04:30 PM
AirlinesAir NZ's quick benefits from HobbitAir New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.05 Dec 04:30 PM
TourismIn search of Middle Earth magicDespite some unfavourable publicity, the tourism industry is anticipating a beneficial Hobbit spin-off.23 Nov 04:30 PM
New ZealandChinese star's wedding boon for tourismMillions of Chinese have viewed the pictures of Queenstown that Yao Chen has posted on her Weibo page.20 Nov 04:30 PM
