Paraparaumu's 'bionic woman' Helene Kay is walking the half marathon in Wellington.

COMMENT: Event sponsorship is only one small part of our problem with kids' health.

COMMENT: Our national game is no longer a sport - it is a business.

Collectors are out raising money for breeding and training of guide dogs.

More than 2800 needy children are already being sponsored by the charity Variety's Kiwi Kids scheme, launched in 2013, and a further 600 are on its waiting list.

COMMENT: TVNZ's new money programme will be 100 per cent funded by Kiwibank, and the funding model could be used again, John Drinnan writes.

Researchers call for ban on ban on alcohol sponsorship of sport

Corporate presence within the arts and creative industries is no coincidence.

At the start of last month, the tarnished Lance Armstrong was the defendant in a federal courtroom in Washington as lawyers ripped apart his life.

The winner of the Joseph Parker v Andy Ruiz Jr heavyweight world title fight in Auckland next month will go on to be 'king of the

Costs for Joseph Parker's world title fight are set to go sky high, with punters and pubs expected to cop the fallout from Council's refusal on funding.

AIG has renewed its contract with New Zealand rugby, retaining its central spot on the All Blacks jersey.

Joseph Parker's promoters say there is only a 20 per cent chance of his world title fight against Andy Ruiz Jnr being held in Auckland.

Dean Maddaford knows a bit about being a surf hero - and now he's set to have a go at being a 'local hero'. In his case, a whole

Polo horses will be hitting the streets of Auckland and Wellington this summer with the launch of "Urban Polo". The event, sponsored

Eliza McCartney's agent has been fielding calls from potential sponsors since her vault to fame at Rio.

Nikesays it will suffer "irreparable harm" if a promising middle-distance runner refuses to compete while wearing its iconic swoosh.

As the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.

The All Blacks have a brand new sponsor to support them in Rugby World Cup year, through the sevens at the 2016 Rio Olympics and all of 2017.

An Air NZ sponsorship deal has hit headlines in a tit-for-tat row between two of Britain's most influential newspapers over the integrity of their editorial content.

Former America's Cup skipper Chris Dickson isn't surprised time's been called on Dean Barker, who has helmed Team NZ for 15 years.

The All Blacks, Warriors and the Black Caps say proposed changes to alcohol sponsorship and advertising would threaten the sustainability of their codes at nearly every level.

Auckland Council's major events funding body is interested in working with Team New Zealand to secure hosting rights for the America's Cup Qualifying regatta ahead of the challenger finals and 35th Cup match in Bermuda.

Sponsorships with watchmaker Rolex and Emirates airline drive Formula One revenues to a new high.

Pic's Really Good Peanut Butter made in Nelson will be on the shelves of 700 Coles stores in Australia. It's official: Kiwis prefer to slather their toast with locally made peanut butter. Pic Picot, the founder of Pic's Really Good Peanut Butter, says...

Team New Zealand boss Grant Dalton believes America's Cup authorities have eliminated any possibility of a commercially funded team from entering the next event.

The Medical Association is calling for a ban on all liquor industry sponsorship of sports and youth events and backs a proposal to ban alcohol ads on TV and radio.