Latest from Marketing

Quality and/or Price?

Telecom rivals move quickly to lure away XT users

Vodafone and Two Degrees are launching offers specifically for disgruntled Telecom users in light of recurring disruptions to the XT network.

To win attention, start with a problem

Violent ads deemed a fashion faux pas

An Auckland fashion boutique has been blasted for its billboard ad campaign.

Low-carb liquor load of hops

<i>Debbie Mayo-Smith</i>: Visuals persuade others to see it your way

Skellerup claws out of recession

Skellerup, the agricultural and rubber goods maker, has begun to pull out of the worst impacts of the global recession, reporting a $3.28 million net profit after tax for the six months to December 31.

Only way is up for balloons with view

A new high-tech marketing tool has hit New Zealand.

<i>Richard Keyse:</I> Doing business in Europe

Beer bellies out as low-carb selling point

Speights is barred from using the unhealthy Kiwi beer gut to sell its new low-carb brand.

<i>Debbie Mayo-Smith:</i> Words are weapons on the battlefield of communication

'Virginity for sale' gives site a boost

F&P Appliances ready to take on China as Haier digs in here

<i>My job</i>: NZ film on the small screen

Coffee takes time to brew

If you can't face the day job then running your own business may be your ticket out of the rat race.

Duralex - in a glass of its own

The almost indestructible, iconic French tumblers are boucing back into global domination.