Opinion<i>Mark Irving: </i> When sport becomes a brandMark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.17 Oct 08:30 PM
Business<i>Sean D'Souza</i>: Five reasons why newsletters fail to deliverFive reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"17 Oct 04:30 PM
AirlinesAir NZ's newest mouthpiece stirs up controversyA potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.16 Oct 04:30 PM
New ZealandGood things take time, but always come to an endThe adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.15 Oct 04:30 PM
RetailConsumer backlash kills off new logoIf the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.13 Oct 04:30 PM
Business<i>Debbie Mayo-Smith</i>: Much more to email than meets the eyeEmail marketing pitfalls...10 Oct 04:30 PM
BusinessTobacco firms deny internet marketing tacticHealth organisations are alarmed at how the internet is being used to promote smoking.10 Oct 04:30 PM
TaxGST price hike warning for FairfaxFairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.08 Oct 12:00 AM
Opinion<i>Mark Irving:</i> Maximise the message before advertisingYou can't just presume that people know or care about your company, let alone try and find out what they do.05 Oct 08:30 PM
Opinion<i>Ben Young:</i> Marketing by the numbers can quickly turn into spamSpam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.04 Oct 08:30 PM
EnergyMethven fined $50,000 for misleading customersMethven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.04 Oct 04:50 PM
EmploymentAussie ombudsman takes NZ company to High CourtAn Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.03 Oct 10:30 PM
New ZealandPainkiller adverts misleading, panel rulesTwo drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.03 Oct 04:30 PM
Small Business<i>Sean D'Souza</i>: Get away from work and get the paybackNow do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".03 Oct 04:30 PM
Small BusinessMeals on wheelsDon Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.03 Oct 04:30 PM
WorldVenice's giant ads 'eyesores'A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.03 Oct 04:30 PM
Media and marketing<i>Debbie Mayo-Smith</i>: It's the message that matters, not the postmanHow do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.26 Sep 04:30 PM
Opinion<i>Mark Irving:</i> Poor service? Poor advertisingI've always thought there's a bit of a correlation between good customer service and good advertising.21 Sep 09:30 PM
