Small Business<i>Debbie Mayo-Smith</i>: Social media success needs hard graftFor months now I've been using the term "freasy" for social media marketing. Meaning it's free and easy to do.12 Sep 05:30 PM
BusinessRetailers seek gaps in RWC promo rulesPublic relations and advertising agencies are plotting RWC tactics.12 Sep 05:30 PM
Opinion<i>Mark Irving:</i> National stereotypes looking tiredAre cultural stereotypes tired and irrelevant?07 Sep 09:30 PM
Opinion<i>Mark Irving: </i> What branding can really doOften the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.29 Aug 09:30 PM
Business<i>Debbie Mayo-Smith</i>: Connections key to beating the email turn-offIt's more difficult than ever to get marketing emails through.29 Aug 05:30 PM
New ZealandBurger ad complaint not upheldA complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.27 Aug 04:21 AM
New ZealandTobacco firm denies YouTube marketingBritish American Tobacco (BAT) has denied claims it uses video-sharing website YouTube to market its products, as research released today from Otago University claimed.26 Aug 05:39 AM
Small Business<i>Sean D'Souza</i>: When the going gets tough, customers buyMaking the customer work for a change.22 Aug 05:30 PM
Opinion<i>Mark Irving</i> - Where are all the good billboards?Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.17 Aug 09:30 PM
BDBDAgribusinessDairy and red meat sectors get $300m boostThe Govt is putting up $144.1m into two initiatives worth $321m over seven years to boost productivity and new products for the dairy and red meat sectors.17 Aug 12:30 AM
New ZealandShell in court over misleading ad claimsOil giant Shell misled consumers by claiming its fuel was able to take drivers further, the Commerce Commission says.16 Aug 07:04 AM
ManufacturingBogus Kiwi-made labels bring $48,000 fineA company that falsely labelled products as Kiwi made has been fined $48,000.09 Aug 06:05 PM
Small Business<i>Ben Young:</i>The best kiwi sales people? They have systems.The best salespeople all have a set system and process for getting sales in the door.08 Aug 09:30 PM
Official Cash Rate<i>Inside Money:</i> OneWay to rebrand a bankI am going to resist the temptation to make fun of ING's new Australasian name: OnePath.05 Aug 09:30 PM
Opinion<i>Mark Irving:</i> When advertising goes wrong, it goes very wrong.Mark Irving, advertising company director on the times advertising goes wrong.04 Aug 09:30 PM
Official Cash Rate'Gratuitious sex' bank ad complaint rejectedThe Advertising Standards Authority has rejected a complaint that a Rabobank TV ad was a "gratuitous" use of sex appeal to try and sell an unrelated product.04 Aug 12:30 AM
