Latest from Marketing
Commission urges caution over holiday vouchers
The Commerce Commission has warned people to be careful when being offered holiday vouchers by telemarketers.
Auckland real estate agents flout tough new sign laws
Tough new Auckland City rules about the number of real estate signs allowed on one property are being flouted, as agents wait for the supercity merger.
Does advertising treat men as sex objects?
Mark Irving: It's men treated as sex symbols and in some cases downright idiots!
Do I scare you, do I?
Ryan Seacrest suggests you "hold someone" during the trailer for Paranormal Activity 2.
Cadbury falls from grace in most-trusted survey
After six years at number one, Cadbury has plunged in the rankings in the latest most-trusted brands survey, with Wattie's taking out the top spot.
<i>Mark Irving:</i> Is the advertising awards culture getting in the way ?
Is creativity and the advertising awards culture getting in the way of what clients really want?
<i> Ben Young:</i> Traffic! It's a blunt measure
Using traffic as a measure of success is a blunt instrument.
Online stores fall foul of tobacco law
The Foodtown and Woolworths supermarket chains will remove "light" and "mild" from cigarette adverts on their online shopping websites.
Montana wine becomes Brancott
The sun has set on one of NZ's major wine brands, Montana Wines, which will soon become Brancott Estate.