Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.

It's more difficult than ever to get marketing emails through.

A complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.

British American Tobacco (BAT) has denied claims it uses video-sharing website YouTube to market its products, as research released today from Otago University claimed.

Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.

The Govt is putting up $144.1m into two initiatives worth $321m over seven years to boost productivity and new products for the dairy and red meat sectors.

Oil giant Shell misled consumers by claiming its fuel was able to take drivers further, the Commerce Commission says.

A company that falsely labelled products as Kiwi made has been fined $48,000.

The best salespeople all have a set system and process for getting sales in the door.

I am going to resist the temptation to make fun of ING's new Australasian name: OnePath.

Mark Irving, advertising company director on the times advertising goes wrong.

The Advertising Standards Authority has rejected a complaint that a Rabobank TV ad was a "gratuitous" use of sex appeal to try and sell an unrelated product.

"Raunch culture" has set back women in Western societies more than 50 years, says a visiting Australian feminist.

Digital gets special treatment, it's the new person in the room.

A simple "gidday" and handshake goes a long way to restoring the All Black's brand.