Latest from Marketing
<i>Mark Irving:</i> Maximise the message before advertising
You can't just presume that people know or care about your company, let alone try and find out what they do.
<i>Ben Young:</i> Marketing by the numbers can quickly turn into spam
Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.
Methven fined $50,000 for misleading customers
Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.
Aussie ombudsman takes NZ company to High Court
An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.
Painkiller adverts misleading, panel rules
Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.
Venice's giant ads 'eyesores'
A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.
<i>Sean D'Souza</i>: Get away from work and get the payback
Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".
Meals on wheels
Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.
<i>Debbie Mayo-Smith</i>: It's the message that matters, not the postman
How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.
<i>Mark Irving:</i> Poor service? Poor advertising
I've always thought there's a bit of a correlation between good customer service and good advertising.
ASB farewells Goldstein as 11-year ad campaign ends
ASB Bank has confirmed that the face of its long running advertising campaign, New York banker Ira Goldstein, will be no more.
NZ Post tops new corporate reputation scale
NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.
Property: Common sales tactic backfires - research
A common tactic used to lure buyers is causing longer sales cycles and more misery for owners, new research suggests.
Air NZ's 'whoop whoop' questioned
A woman whose father died in the Air NZ Mt Erebus disaster has questioned the airline's use 'whoop whoop' - the last signal crew heard before the DC-10 went down - in its advertising.
<i>Sean D'Souza</i>: Calls that bring prospects in from the cold
The biggest problem with cold-calling is the almost 100 per cent rejection rate just waiting for you. But cold-calling works, has always worked and will always work, if you
Retailers seek gaps in RWC promo rules
Public relations and advertising agencies are plotting RWC tactics.
<i>Debbie Mayo-Smith</i>: Social media success needs hard graft
For months now I've been using the term "freasy" for social media marketing. Meaning it's free and easy to do.
<i>Mark Irving:</i> National stereotypes looking tired
Are cultural stereotypes tired and irrelevant?