<i>Debbie Mayo-Smith</i>: Connections key to beating the email turn-off
It's more difficult than ever to get marketing emails through.
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Burger ad complaint not upheld
A complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.
Tobacco firm denies YouTube marketing
British American Tobacco (BAT) has denied claims it uses video-sharing website YouTube to market its products, as research released today from Otago University claimed.
<i>Sean D'Souza</i>: When the going gets tough, customers buy
Making the customer work for a change.
<i>Mark Irving</i> - Where are all the good billboards?
Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.
Dairy and red meat sectors get $300m boost
The Govt is putting up $144.1m into two initiatives worth $321m over seven years to boost productivity and new products for the dairy and red meat sectors.
Shell in court over misleading ad claims
Oil giant Shell misled consumers by claiming its fuel was able to take drivers further, the Commerce Commission says.
Bogus Kiwi-made labels bring $48,000 fine
A company that falsely labelled products as Kiwi made has been fined $48,000.
<i>Ben Young:</i>The best kiwi sales people? They have systems.
The best salespeople all have a set system and process for getting sales in the door.
<i>Inside Money:</i> OneWay to rebrand a bank
I am going to resist the temptation to make fun of ING's new Australasian name: OnePath.
<i>Mark Irving:</i> When advertising goes wrong, it goes very wrong.
Mark Irving, advertising company director on the times advertising goes wrong.
'Gratuitious sex' bank ad complaint rejected
The Advertising Standards Authority has rejected a complaint that a Rabobank TV ad was a "gratuitous" use of sex appeal to try and sell an unrelated product.
Feminist: Sex culture setting women back
"Raunch culture" has set back women in Western societies more than 50 years, says a visiting Australian feminist.
<i>Ben Young:</i> What are we trying to achieve here?
Digital gets special treatment, it's the new person in the room.
<i>Mark Irving :</i> Why the All Blacks brand is being forced to evolve
A simple "gidday" and handshake goes a long way to restoring the All Black's brand.