<i>Mark Irving:</i> Ideas at the core of any good ad
Why ads with a strong core idea gain the best results.
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How can you improve income generation?
<i>Ben Young:</i> Are we really digital leaders?
It's the question often thrown about, how are we doing? Do we, as everyone asks, punch above our weight?
Tough law to end displays of tobacco
Tobacco products are to be hidden and anti-smoking officers will get powers to instantly fine shops under new Govt measures.
Kiwi wine first in the world to spell out its carbon trail on label
A New Zealand wine company has become the first in the world to declare its carbon footprint for each glass.
ASB launches ASB Institutional, drops CBA name
ASB is dropping the CBA name as it seeks to double its market share in the institutional and corporate banking sector.
<i>Sean D'Souza</i>: Stories have the power to persuade
If you need to make a presentation to a client, which method is likely to dramatically improve your persuasion level - without even trying? Without a doubt, stories take first place.
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.
<i>Mark Irving: </i> When sport becomes a brand
Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.
<i>Sean D'Souza</i>: Five reasons why newsletters fail to deliver
Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"
Air NZ's newest mouthpiece stirs up controversy
A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.
Good things take time, but always come to an end
The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.
Consumer backlash kills off new logo
If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.
Tobacco firms deny internet marketing tactic
Health organisations are alarmed at how the internet is being used to promote smoking.
GST price hike warning for Fairfax
Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.