Marketing consultant Graham McGregor explains how to use POV to increase your sales.

How is the recruitment industry using social media?

The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".

Why you should use QR codes for your business...

The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.

In an exclusive interview, the book and stationery chain's new owners tell Karyn Scherer about their plans for one of the best-known names in NZ retailing.

Remember screaming downhill on the luge, sliding down the black hole, or soaking in the mud at Polynesian Spa?

Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.

Only if your target market is a young woman or you like having conversations with an empty room...

Create a big bold statement for your business ..

A company named for a driving transgression is now on the road to high-tech success.

Australasian tween clothing chain Supre is under fire after running ads featuring a young topless model.

The high profile coverage of Countdown's withdrawal from the Red Cross breakfast programme is a public relations nightmare.

How to get brand new clients and customers by doing three simple things each morning...