Latest from Marketing
Naked Air NZ All Black granny stripped out of airline's videos
An All Black supporting streaking granny featured on an Air New Zealand safety video won't be seen on long-haul flights because of cultural concerns.
Flaccid and flabby ads ruled to be misleading
Ads targeting the flaccid and flabby contained misleading and unsubstantiated claims, the Advertising Standards Authority has found.
Why it's best to be friends with Facebook
It's boom time for the site once considered a fad, as tailored online ads take off.
Graham McGregor: The 30-Day Marketing Challenge
Marketing consultant Graham McGregor on how to give your sales a real boost in the next month.
Debbie Mayo-Smith : Marketing to an empty room
If you're using Facebook as your marketing database you're lazy and you're going to be disappointed.
Rugby World Cup cash critics play advantage
The success of the Rugby World Cup makes it an ideal time to air long-simmering frustrations over finance.
Global trend for specialised jobs
Recruitment expert says New Zealand's 'generalist' workers will have to adapt, writes Gill South.
Vodafone misled customers - again
Vodafone has been found guilty of misleading customers through false advertising, less than two months after it was fined over $400,000 for similar offending.
Graham McGregor: How to attract ideal new customers
Marketing consultant Graham McGregor on why 'Special Reports' work so well to attract ideal new customers.
Debbie Mayo-Smith: How you get a standing ovation
Want to know the key to greater business success? Put their shoes on.
Graham McGregor: The Added Value Dripping Tap
Marketing consultant Graham McGregor on why an ‘added value dripping tap’ works so well to create sales.
Media: Telecom bond with Saatchi faces test
The appointment of marketing boss Jason Paris means the advertising business looks more likely to go to pitch.