Latest from Marketing
Graham McGregor: 'What will you change in 2012?'
Marketing consultant Graham McGregor on why changing your marketing approach could be a key to improving your sales and profits.
Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.
Relevance, not love, key to bank marketing - Andy Lark
Ralph Norris' departure from Commonwealth Bank of Australia doesn't mean the bank will be cutting its Kiwi ties.
Ten-year plan aims to double value of Auckland tourism
Strategy targets Australian and Asian travellers in bid to bring in $6 billion.
Campaign launched to bring tourists back to Bay of Plenty
A new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.
Graham McGregor: Leapfrog marketing
Marketing consultant Graham McGregor on why 'Leap Frog Marketing' is worth considering.
Debbie Mayo-Smith: Refocus for pleasure and profit
Wouldn't it be nice to spend more quality time with the family rather than doing chores?
Air NZ kills off controversial puppet Rico (+video)
Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.
Graham McGregor: The power of other people's networks
The power of using other people's networks in your marketing...
Qantas Twitter fiasco: 'Getting from A to B without being grounded'
A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...
Graham McGregor: Creating customers for life
Marketing consultant Graham McGregor on how to create life-time customers and clients for your business.
Graham McGregor: Smile marketing
Marketing consultant Graham McGregor on why 'Smile Marketing' is worth testing in any business.
Graham McGregor : The mental side of selling
Why do some people do remarkably well in selling while others fail miserably?
Graham McGregor: The power of focus
Marketing consultant Graham McGregor on why focusing on one thing could be helpful in your business.
Debbie Mayo-Smith: Eight great email marketing strategies
I want to send you my email marketing material. I don't care where you live, how old you are, what company you work for or what your interests are. I just wanna sell, sell, sell to you ...
Debbie Mayo-Smith: Lesson to learn from 200 men in drag
A marketing lesson learnt at Ayers Rock.
Graham McGregor: How many fishing lines do you use to make sales?
Marketing consultant Graham McGregor on how adding new fishing lines could help make more sales in your business.
Rugby World Cup climax weekend brings $78m cash boost
The Rugby World Cup final weekend will generate $78.1 million for the regional economy as fans from France and across New Zealand descend on Auckland, says a new report.