
Graham McGregor: Looking for a better way
Marketing Consultant Graham McGregor on the value of looking for a 'better way' to improve your sales and profits.
Marketing Consultant Graham McGregor on the value of looking for a 'better way' to improve your sales and profits.
You wouldn't think having an automobile accident can be a stress free pleasure.
Marketing Consultant Graham McGregor on the big impact of doing small things.
The revelation that James Bond will drink beer in the upcoming movie Skyfall is a sobering sign of the times.
Marketing consultant Graham McGregor on how to get ideal clients and customers coming to you.
As sure as the clock ticks, we get a phone call every four or five months. He just says "Chimney Sweep".
Why removing even one sales obstacle can be a simple way to increase your sales.
I can't understand NZ business reticence to pick up the phone...
Marketing Consultant Graham McGregor on how you can pick up great marketing ideas in unlikely places.
Air New Zealand is being accused of driving away its most loyal customers with a recent overhaul of its Airpoints rewards system.
I hate cold calling. Yet for many, it's essential.