Latest from Marketing

Raunchy Moa prospectus ads a 'first'

Moa beer has used paid advertising in its prospectus - and the inclusion of certain ads and photos is raising some eyebrows.

Tobacco packaging: Call to scrutinise lobby groups' claims

Tourism venture's North Island scenery targets Oz

Support for plain packets

University of Otago researchers say the public support the plain packaging of tobacco - but the industry says the research proves little about real smoker behaviour.

Sheep and haka on blacklist

Foreign television shows are to be steered away from filming sheep and Maori culture after complaints from tourism bosses it's a negative image.

Graham McGregor: Two important things every customer wants

Can an Aussie company do a good job selling NZ's image?

A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a largely Australian design agency - Principals. Send us Your Views.

Aussies hired to sell NZ

A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.

Bodo Lang: Branding is important to business - you can bank on it