New online attractions booking site GoBook has big growth plans for New Zealand and is eyeing overseas visitors.

Tourist groups would target luxury travellers overseas if New Zealand wins the America's Cup.

The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.

Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.

Baby formula maker Nutricia says it still considering whether to take legal action over the Fonterra botulism scare.

New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.

China quarantines Westland Milk product after tests show levels exceed permissible limit.

Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.

Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.

If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.

China will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.

Tourism Holdings' United States operation is about to expand with the launch there of the Britz brand.

Branding countries is just as important as branding consumer products.

Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.