BusinessSuarez: Free marketing mealAs Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.30 Jun 02:20 AM
BusinessFrench winemakers furious at Internet administratorsWinemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.24 Jun 04:30 AM
OpinionGraham McGregorGraham McGregor: How 'word of mouth' marketing worksOne of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.23 Jun 09:30 PM
BusinessJameson sets Jack Daniel's target amid Irish whiskey revivalJameson Irish Whiskey has staked its future in a new distillery. It hopes it will double sales to compete with the world's biggest whiskey brands, such as Jack Daniel's.23 Jun 02:30 AM
BusinessThe real value of online ads? Maybe not muchA group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.19 Jun 04:30 AM
BusinessButter vs margarine - the 100 year warThe 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.18 Jun 03:33 AM
BusinessPrime $13m coastal land on marketA German breeder of Arabian horses is selling her large farm south of Auckland.17 Jun 09:40 PM
OpinionGraham McGregorGraham McGregor: How to use LinkedIn effectivelyI used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.16 Jun 09:30 PM
OpinionDerek Handley: The most inspiring thing to happen in business in yearsWhy it's so inspiring that Elon Musk - the Thomas Edison of our generation - is applying 'open source' philosophy to his Tesla patents.13 Jun 12:50 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: I didn't know Outlook could do that! Two top tipsWho has time anymore to stop, and have a browse for time-saving features? Especially with emails continually piling up in your inbox, writes Debbie Mayo-Smith.08 Jun 09:30 PM
Media and marketingMedia's 'age of digital normal'The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.04 Jun 08:00 PM
RetailDunkin' Donuts, Starbucks chasing your lunch moneyDunkin' Brands Group and Starbucks want a bigger chunk of your lunch money.04 Jun 02:00 AM
BusinessMcDonald's scary new faceA new McDonald's character named Happy is inspiring a different emotion among Twitter users: fear.21 May 03:01 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Don't you just hateNote to marketers and graphic designers. Have a heart for the over 40’s. We hate small print.18 May 09:30 PM
EntertainmentKids going crazy for card setsThey're small, individually wrapped in foil and handed over in piles at Countdown checkouts. But to hundreds of New Zealanders, they're priceless.18 May 01:20 AM
Business'Nudist' shoe's success shows clout of the red carpetAward shows, featuring celebrities wearing the latest fashions, are an increasingly powerful tool for design houses to tout their footwear.16 May 03:41 AM
BusinessDre boasts riches, Iovine to become billionaire from Apple buyoutJimmy Iovine will become a billionaire if Apple completes a deal to buy Beats Electronics for $3.2 billion and Dr Dre won't be far behind.13 May 01:25 AM
OpinionMark Flowers: Growth driving polytechs hurt by dated public imageWe face an interesting irony when it comes to applied tertiary education.12 May 05:30 PM
OpinionCameron Brewer: Liquor policy leaves a sour tasteThis policy, if adopted, will see cordons go up around the alcohol section of every supermarket early in the morning and late at night, writes Cameron Brewer.12 May 05:43 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Did Steve Jobs ruin your business?If you are involved in a business that has been effected by online shopping, the advice I gave to the pet store owners is equally relevant for you.11 May 09:30 PM
ManufacturingRunning-shoe claims pulled after lawsuitKiwi experts are not surprised a manufacturer of toe-sock running shoes has revealed there is no scientific proof that wearing its product has added health benefits.11 May 05:00 PM
BusinessHip-hop head with biz brainWhen Kanye West was asked by Rolling Stone magazine to write a panegyric to Dr Dre, he had no fear of hyperbole.11 May 05:00 PM
