OpinionGraham McGregorGraham McGregor: Unfair marketing advantage strategyWhat is your 'Unfair Marketing Advantage Strategy' going to be for 2015?24 Nov 02:05 AM
BusinessWe've all gone chocolate milk madEvery day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.22 Nov 04:00 PM
TelecommunicationsApps use taking over from calls, textsMobile phone users are increasingly turning to messaging apps and shunning traditional calling and texting.21 Nov 04:00 PM
BDBDBusinessXero loss grows as staff hiredCloud-based accounting firm Xero widened its first-half loss after spending more on staff and marketing.20 Nov 04:00 PM
New ZealandActor's daughter swindled $25KThe daughter of an Outrageous Fortune star has admitted to swindling cash from the marketing company where she worked - almost every week while in the job.20 Nov 02:39 AM
OpinionGraham McGregorGraham McGregor: The value of focussing on a nicheGraham McGregor shares insights from business expert Michael Katz about focussing on a niche in your marketing.17 Nov 08:30 PM
BusinessSuper Fund backs US investmentA Silicon Valley fuel cell company which has received $125 million in capital from the New Zealand Superannuation Fund is dismissing criticism its technology amounts to greenwashing.14 Nov 04:00 PM
Small BusinessMarketing on a shoestring with Cathy Pope JewelleryCathy Pope is the founder of Cathy Pope Jewellery. Your Business editor Caitlin Sykes talks with her about marketing.14 Nov 01:00 AM
OpinionBrian RudmanBrian Rudman: Loyalty's reward? Ankle braceletsIf I were running Mercury, I'd regard people like myself as perfect customers, writes Brian Rudman.13 Nov 04:00 PM
Small BusinessYour Business: Marketing on a shoestring with Kimberley Ramsay, All Star CheerleadersKimberley Ramsay founded All Star Cheerleaders in 1999 and it’s now the biggest cheerleading school in the Southern Hemisphere.13 Nov 01:30 AM
Small BusinessYour Business: Marketing on a shoestring with Lisa Jansen, The IcehouseLisa Jansen is the marketing manager at business growth centre The Icehouse.12 Nov 01:55 AM
Small BusinessYour Business: Marketing on a shoestring with Nicky Walsh, CurateSiblings Sam and Nicky Walsh are the co-founders of Curate.12 Nov 12:40 AM
New ZealandSign rules hit houses, XmasNew restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.11 Nov 04:00 PM
Small BusinessYour Business: Marketing on a shoestring with Nicky Shore, ON BrowhouseNicky Shore is the founder and owner of the OFF chain of three specialist wax and brow bars in Auckland.10 Nov 10:30 PM
OpinionGraham McGregorGraham McGregor: Using creative thinking to increase your salesThere is a simple creative thinking system that you might like to use to increase your sales fast. It's called the 20 idea method.03 Nov 08:30 PM
Banking and financeCo-op Bank loses fight over its nameThe Co-operative Bank has lost a High Court bid to stop a financial services group using the word co-op in its name.30 Oct 09:30 PM
AirlinesThis is your Hobbit speakingThe cast of The Hobbit star in the latest Air New Zealand safety video, released today.22 Oct 04:00 PM
BusinessBarbie's popularity nose-divesBarbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.20 Oct 01:28 AM
BusinessTrust KFC in China? The Chinese don'tKFC owner Yum Brands has taken a major hit in China after reports one of its meat suppliers had sold expired meat.12 Oct 01:10 AM
RetailMale grocery shoppers the new target of food brandsMen are now the primary grocery shoppers in about four in 10 households in America and food companies are taking notice.29 Sep 02:37 AM
OpinionGraham McGregorGraham McGregor: Create raving fans for your businessUse the magic of 'lagniappe' to turn your customers and clients into raving fans.22 Sep 09:30 PM
