New ZealandSilver fern ordered off TwitterA Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.13 Apr 11:15 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Proof content marketing works wondersThe second most important way to get new business is keeping and using a marketing database13 Apr 09:30 PM
New ZealandPeter Calder: Gracious guides 100% Pure goldMasako Shinagawa has walked the Milford Track 188 times. I think. My eyes glazed over when she got to the "one hundred and eighty ..."08 Apr 04:15 PM
OpinionGraham McGregorGraham McGregor: The power of 'feel good' marketingAccording to customer service expert Shep Hyken, April is 'International Customer Loyalty Month'07 Apr 09:30 PM
CompaniesZespri plans Mideast pushKiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.07 Apr 04:15 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Achieve more business success using C.R.A.P30 Mar 08:30 PM
Small BusinessSmall Business: Offshore distributors - Inge Vercammen, Van Dyck Fine Foods28 Mar 12:00 AM
BusinessChoc giants battle over 'Berry Forest'Confectionary giants Cadbury and Whittaker's are back in court tussling over the trademarking of the name of a block of chocolate.27 Mar 05:39 AM
Small BusinessSmall Business: Offshore distributors - Sandra Crone, Forest Herbs Research26 Mar 06:00 PM
Small BusinessSmall Business: Offshore distributors - Warren Adamson, Craggy RangeWarren Adamson is sales director for winery Craggy Range.25 Mar 06:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Three strategies to make more time in your life23 Mar 08:30 PM
Small BusinessSmall Business: Right overseas distributor is vitalYou have to kiss a lot of frogs before you find your prince, says Sharon-May McCrostie, on the subject of finding good overseas distributors.23 Mar 04:30 PM
OpinionGraham McGregorGraham McGregor: How to write a good direct response print advert17 Mar 08:30 PM
Small BusinessDebbie Mayo-Smith: Speaking to your smartphoneOkay. You have a smartphone. You make your calls on it. Text, use the Internet. But there is so much more.16 Mar 08:30 PM
OpinionGraham McGregorGraham McGregor: How to be positively remembered in your marketing10 Mar 08:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Solving the smartphone switch painJust like the old adage that it takes money to make money, you have to invest time to save time – that meant allocating quiet periods to playing with my new phone.09 Mar 08:30 PM
New ZealandMPs consider law change to lower drink driving limitMPs at a select committee are considering a law change that would lower the drink driving limit from 80mg of alcohol per 100ml of blood to 50mg.05 Mar 10:00 PM
OpinionJohn Drinnan: Social media works - but it's getting riskyCompanies are now getting good impact from social media but a marketing expert says that online discourse has become more volatile, writes John Drinnan.04 Mar 12:40 AM
Small BusinessKiwis' online spending shows no signs of slowingNew Zealanders spending habits are increasingly shifting to internet-based browsing and purchasing, according to new research.27 Feb 11:17 PM
LifestyleAnger at Kiwi's ad campaignA Karen Walker ad campaign in which Kenyan fair trade workers wear her Chinese-made sunglasses has been criticised as "disingenuous" on social media.27 Feb 05:00 PM
CompaniesA2 sets sights on the USANZX-listed alternative dairy company A2 Corporation is gearing up to expand its fresh milk business to the United States.25 Feb 11:10 PM
New ZealandMore beer and wine on shelvesRising economic confidence and "aggressive" marketing techniques are seen as the driving factors behind an 8.9 million litre rise in alcohol availability last year.25 Feb 08:53 PM
