Hobbit stars have unveiled a giant, NZ-themed pop-up book in Beverly Hills, a dragon has been revealed on an Air NZ plane and giant eagles have descended on Wellington.

Signs of higher-spending visitors and longer trips after Chinese travel sellers told to offer better quality packages.

The loosening of China's one-child policy is expected to provide a boost for New Zealand infant formula exporters.

You operate in an industry popularly perceived to be in decline - how do you keep going?

They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.

New rules in China could cut the number of tourists coming to New Zealand but those who do come should spend more.

New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.

Wouldn't it be great if New Zealand was a brand just like a Mars Bar?

Spreading effluent on dairy farms is set to become a lot more high-tech thanks to smartphone-based technology now available for New Zealand farmers.

Exporters say many Chinese consumers remain unaware that Fonterra's botulism scare was a false alarm.