A Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.

The second most important way to get new business is keeping and using a marketing database

Masako Shinagawa has walked the Milford Track 188 times. I think. My eyes glazed over when she got to the "one hundred and eighty ..."

According to customer service expert Shep Hyken, April is 'International Customer Loyalty Month'

Kiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.

Confectionary giants Cadbury and Whittaker's are back in court tussling over the trademarking of the name of a block of chocolate.

Warren Adamson is sales director for winery Craggy Range.

Okay. You have a smartphone. You make your calls on it. Text, use the Internet. But there is so much more.

Just like the old adage that it takes money to make money, you have to invest time to save time – that meant allocating quiet periods to playing with my new phone.

MPs at a select committee are considering a law change that would lower the drink driving limit from 80mg of alcohol per 100ml of blood to 50mg.

Companies are now getting good impact from social media but a marketing expert says that online discourse has become more volatile, writes John Drinnan.

New Zealanders spending habits are increasingly shifting to internet-based browsing and purchasing, according to new research.

A Karen Walker ad campaign in which Kenyan fair trade workers wear her Chinese-made sunglasses has been criticised as "disingenuous" on social media.

NZX-listed alternative dairy company A2 Corporation is gearing up to expand its fresh milk business to the United States.

Rising economic confidence and "aggressive" marketing techniques are seen as the driving factors behind an 8.9 million litre rise in alcohol availability last year.