OpinionDebbie Mayo-SmithDebbie Mayo-Smith: $10,000 from 24 lettersIn my opinion almost all small businesses have a fatal flaw, well perhaps two, in their marketing strategy.03 Aug 09:30 PM
OpinionDerek Handley: Why NZ is one of world's best start-up hubsDerek Handley and Linc Gasking sat down for a Q&A session offering tips for businesses thinking of relocating here.31 Jul 10:13 PM
New ZealandLes Mills tells members what to wearMembers of a Les Mills gym have been told they can only wear certain brands of clothing if they plan to stand near the front of some fitness classes, because they were being filmed.29 Jul 05:00 PM
OpinionGraham McGregorGraham McGregor: Marketing tips for busy peopleGraham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.28 Jul 09:30 PM
Small Business'Poof' back in vogue at barDue to popular demand, a Ponsonby Rd bar has changed its name back to Poof, only months after complaints led its owner to drop the title.28 Jul 05:00 PM
BusinessChina's Xiaomi targets India in push for 100m phonesIn just four years, Xiaomi has evolved from startup to outselling Apple in China by offering inexpensive devices packed with high-end features.23 Jul 02:15 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: The fatal flaw in your marketingNever let a customer and viable prospect go. Put them in a database with the right information you need to target.20 Jul 09:30 PM
Retail'Made in Germany' may be ultimate World Cup winnerThe German economy is set to benefit as the country's football victory draws shoppers to the "Made in Germany" brand, says a research firm.15 Jul 04:05 AM
OpinionGraham McGregorGraham McGregor: How to write a business plan for small business14 Jul 09:30 PM
TourismNZ high on China travel wish listChinese tourists are spending more time travelling overseas, with New Zealand in their top three "wanting to visit" destinations.14 Jul 05:00 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Five must-do marketing tacticsYou can spend lots of money. Or you can follow these five free and easy tactics. How many are you doing now?13 Jul 09:30 PM
RetailAnd the World Cup winner is...AdidasFor Adidas, the World Cup has already been won, whatever the outcome of Monday's final in Rio de Janeiro.10 Jul 09:38 PM
Media and marketingKiwis stick with TV and radioA NZ on Air report into media consumption has concluded that kiwis are sticking to traditional platforms despite the big push toward to digital.09 Jul 12:48 AM
BusinessNot everyone wants beer coldNot all beer drinkers want to grab a cold one. Molson Coors Brewing discovered this in China where drinking cold liquids is widely seen as undesirable.04 Jul 02:58 AM
BusinessSuarez: Free marketing mealAs Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.30 Jun 02:20 AM
BusinessFrench winemakers furious at Internet administratorsWinemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.24 Jun 04:30 AM
OpinionGraham McGregorGraham McGregor: How 'word of mouth' marketing worksOne of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.23 Jun 09:30 PM
BusinessJameson sets Jack Daniel's target amid Irish whiskey revivalJameson Irish Whiskey has staked its future in a new distillery. It hopes it will double sales to compete with the world's biggest whiskey brands, such as Jack Daniel's.23 Jun 02:30 AM
BusinessThe real value of online ads? Maybe not muchA group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.19 Jun 04:30 AM
BusinessButter vs margarine - the 100 year warThe 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.18 Jun 03:33 AM
BusinessPrime $13m coastal land on marketA German breeder of Arabian horses is selling her large farm south of Auckland.17 Jun 09:40 PM
OpinionGraham McGregorGraham McGregor: How to use LinkedIn effectivelyI used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.16 Jun 09:30 PM
OpinionDerek Handley: The most inspiring thing to happen in business in yearsWhy it's so inspiring that Elon Musk - the Thomas Edison of our generation - is applying 'open source' philosophy to his Tesla patents.13 Jun 12:50 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: I didn't know Outlook could do that! Two top tipsWho has time anymore to stop, and have a browse for time-saving features? Especially with emails continually piling up in your inbox, writes Debbie Mayo-Smith.08 Jun 09:30 PM
Media and marketingMedia's 'age of digital normal'The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.04 Jun 08:00 PM
