OpinionJohn DrinnanJohn Drinnan: SkyCity deals a mixed messageSkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.12 Feb 04:00 PM
Small BusinessYour Business: Touchy topics - Mike LeeUniversity of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.11 Feb 01:50 AM
New ZealandReap rural riches through rental returnThe sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.10 Feb 04:00 PM
OpinionGraham McGregorGraham McGregor: A simple marketing shortcutFind someone in business that has a proven sales or marketing system which already works well and use it in your business.09 Feb 08:30 PM
New ZealandNew signs too hard to readNew signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.04 Feb 04:00 PM
OpinionGraham McGregorGraham McGregor: How to boost sales in 2015Is there a particular niche that it could be useful for you to focus on in 2015?02 Feb 08:30 PM
Media and marketingNZME. launches events businessMedia company NZME. is launching an event management business.02 Feb 04:00 PM
SharesKathmandu ends up in 'dog box'Kathmandu lost more than a quarter of its market value yesterday after investors punished the outdoor retailer for poor Christmas and New Year trading that will result in a first-half loss.02 Feb 04:00 PM
BDBDSharesKathmandu issues profit warningKathmandu's stock slumped 19 per cent to a two-and-a-half year low after the outdoor goods retailer said Christmas and January trading lagged behind expectations.01 Feb 10:40 PM
CompaniesProperty magazine targets ChineseA big marketing drive is on to draw more Chinese people to NZ real estate and the businesswoman behind it expects a huge upswing in investment.25 Jan 04:00 PM
New ZealandNumber 5 - one of two on tasty menuThe distinctive three-level brick building housing the well-known restaurants Da Vinci's and Number 5, at 5 City Rd on Auckland CBD's Symonds St rise, has been put on the market.20 Jan 04:00 PM
SharesKathmandu shares plungeKathmandu's shares have slipped to a near two-year low as the outdoor retailer blames low consumer confidence for a subdued start to Christmas trading in its Australian market.22 Dec 04:00 PM
OpinionGraham McGregorGraham McGregor: One of the most valuable marketing investments you'll ever make14 Dec 08:30 PM
CompaniesWinery savours Fyfe's vision + videoRob Fyfe thought life would be a lot quieter when he stepped down as boss of Air New Zealand but he has just taken up his latest role as strategic adviser to winery Craggy Range.14 Dec 04:00 PM
OpinionGraham McGregorGraham McGregor: The forgotten marketing channelOne of the big trends today is for businesses to use mainly digital technology to communicate with customers and potential customers.01 Dec 08:30 PM
New ZealandKiwi rum upstart in trouble with CokeWhere there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.29 Nov 04:00 PM
OpinionGraham McGregorGraham McGregor: Unfair marketing advantage strategyWhat is your 'Unfair Marketing Advantage Strategy' going to be for 2015?24 Nov 02:05 AM
BusinessWe've all gone chocolate milk madEvery day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.22 Nov 04:00 PM
TelecommunicationsApps use taking over from calls, textsMobile phone users are increasingly turning to messaging apps and shunning traditional calling and texting.21 Nov 04:00 PM
BDBDBusinessXero loss grows as staff hiredCloud-based accounting firm Xero widened its first-half loss after spending more on staff and marketing.20 Nov 04:00 PM
New ZealandActor's daughter swindled $25KThe daughter of an Outrageous Fortune star has admitted to swindling cash from the marketing company where she worked - almost every week while in the job.20 Nov 02:39 AM
OpinionGraham McGregorGraham McGregor: The value of focussing on a nicheGraham McGregor shares insights from business expert Michael Katz about focussing on a niche in your marketing.17 Nov 08:30 PM
BusinessSuper Fund backs US investmentA Silicon Valley fuel cell company which has received $125 million in capital from the New Zealand Superannuation Fund is dismissing criticism its technology amounts to greenwashing.14 Nov 04:00 PM
Small BusinessMarketing on a shoestring with Cathy Pope JewelleryCathy Pope is the founder of Cathy Pope Jewellery. Your Business editor Caitlin Sykes talks with her about marketing.14 Nov 01:00 AM
OpinionBrian RudmanBrian Rudman: Loyalty's reward? Ankle braceletsIf I were running Mercury, I'd regard people like myself as perfect customers, writes Brian Rudman.13 Nov 04:00 PM
Small BusinessYour Business: Marketing on a shoestring with Kimberley Ramsay, All Star CheerleadersKimberley Ramsay founded All Star Cheerleaders in 1999 and it’s now the biggest cheerleading school in the Southern Hemisphere.13 Nov 01:30 AM
Small BusinessYour Business: Marketing on a shoestring with Lisa Jansen, The IcehouseLisa Jansen is the marketing manager at business growth centre The Icehouse.12 Nov 01:55 AM
Small BusinessYour Business: Marketing on a shoestring with Nicky Walsh, CurateSiblings Sam and Nicky Walsh are the co-founders of Curate.12 Nov 12:40 AM
New ZealandSign rules hit houses, XmasNew restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.11 Nov 04:00 PM
Small BusinessYour Business: Marketing on a shoestring with Nicky Shore, ON BrowhouseNicky Shore is the founder and owner of the OFF chain of three specialist wax and brow bars in Auckland.10 Nov 10:30 PM
