Latest from Marketing

Chocolatiers' big Easter rush

Chocolate makers large and small across the country are preparing for their busiest time of year - the Easter rush.

The ever-changing Marc Ellis

Extrovert businessman has changed tack again — now he’s in marketing.

Sam Judd: 'My most hated products are coffee pods'

Coffee pods use already-ground coffee, meaning that it is not as fresh, writes Sam Judd. They are also an environmental disaster.

Microsoft retiring Internet Explorer

Microsoft is killing off Internet Explorer and will rebrand its internet browsing software under what is currently code-named Project Spartan, later this year.

Graham McGregor: The magic advertising question

Swedish start-up replaces the world's White Pages

Lion NZ full-year net profit falls 20pc

Lego building after recovery

Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....

Strip club's Cricket World Cup ambush

A strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.

Mexicali buys burger chain

Graham McGregor: How to grow your repeat and referral sales

Graham McGregor: How to create new revenues

Many of your customers may be using your product or service to help them do things that you have never thought of.

Executive success: Aim high to hit overseas targets

John Drinnan: SkyCity deals a mixed message

SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.

Your Business: Touchy topics - Mike Lee

University of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.

Reap rural riches through rental return

The sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.