Note to marketers and graphic designers. Have a heart for the over 40’s. We hate small print.

They're small, individually wrapped in foil and handed over in piles at Countdown checkouts. But to hundreds of New Zealanders, they're priceless.

Award shows, featuring celebrities wearing the latest fashions, are an increasingly powerful tool for design houses to tout their footwear.

Jimmy Iovine will become a billionaire if Apple completes a deal to buy Beats Electronics for $3.2 billion and Dr Dre won't be far behind.

We face an interesting irony when it comes to applied tertiary education.

This policy, if adopted, will see cordons go up around the alcohol section of every supermarket early in the morning and late at night, writes Cameron Brewer.

If you are involved in a business that has been effected by online shopping, the advice I gave to the pet store owners is equally relevant for you.

Cultural icons like David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerging markets, new research has found.

Kiwis sick of pesky salespeople knocking on their doors in the middle of dinner are in for some relief.

The low odds of success and the growing cost are shutting off infomercials to anyone other than the leading direct response televison marketers and major brands.

Starbucks is offering a 'secret menu' to social media users.

Life is so much more pleasant when you look on the bright side. When you can turn a negative into a positive with a simple little twist of mind.

Kiwi tech entrepreneur Derek Handley is on the hunt for a "right-hand" in New Zealand to manage investments and launch ventures.

Sending a newsletter - or any communication plan must be a long term view rather than a 'I'll try this once or twice to see if it works'.

Aspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.

A Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.

The second most important way to get new business is keeping and using a marketing database

Masako Shinagawa has walked the Milford Track 188 times. I think. My eyes glazed over when she got to the "one hundred and eighty ..."