Members of a Les Mills gym have been told they can only wear certain brands of clothing if they plan to stand near the front of some fitness classes, because they were being filmed.

Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.

Due to popular demand, a Ponsonby Rd bar has changed its name back to Poof, only months after complaints led its owner to drop the title.

In just four years, Xiaomi has evolved from startup to outselling Apple in China by offering inexpensive devices packed with high-end features.

Never let a customer and viable prospect go. Put them in a database with the right information you need to target.

The German economy is set to benefit as the country's football victory draws shoppers to the "Made in Germany" brand, says a research firm.

You can spend lots of money. Or you can follow these five free and easy tactics. How many are you doing now?

For Adidas, the World Cup has already been won, whatever the outcome of Monday's final in Rio de Janeiro.

A NZ on Air report into media consumption has concluded that kiwis are sticking to traditional platforms despite the big push toward to digital.

Not all beer drinkers want to grab a cold one. Molson Coors Brewing discovered this in China where drinking cold liquids is widely seen as undesirable.

As Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.

Winemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

A German breeder of Arabian horses is selling her large farm south of Auckland.

I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.

Why it's so inspiring that Elon Musk - the Thomas Edison of our generation - is applying 'open source' philosophy to his Tesla patents.

Who has time anymore to stop, and have a browse for time-saving features? Especially with emails continually piling up in your inbox, writes Debbie Mayo-Smith.

The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.

Dunkin' Brands Group and Starbucks want a bigger chunk of your lunch money.