Never let a customer and viable prospect go. Put them in a database with the right information you need to target.

The German economy is set to benefit as the country's football victory draws shoppers to the "Made in Germany" brand, says a research firm.

Chinese tourists are spending more time travelling overseas, with New Zealand in their top three "wanting to visit" destinations.

You can spend lots of money. Or you can follow these five free and easy tactics. How many are you doing now?

For Adidas, the World Cup has already been won, whatever the outcome of Monday's final in Rio de Janeiro.

A NZ on Air report into media consumption has concluded that kiwis are sticking to traditional platforms despite the big push toward to digital.

As Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.

Winemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.

One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

Jameson Irish Whiskey has staked its future in a new distillery. It hopes it will double sales to compete with the world's biggest whiskey brands, such as Jack Daniel's.

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

A German breeder of Arabian horses is selling her large farm south of Auckland.

I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.

Who has time anymore to stop, and have a browse for time-saving features? Especially with emails continually piling up in your inbox, writes Debbie Mayo-Smith.

The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.

Dunkin' Brands Group and Starbucks want a bigger chunk of your lunch money.

A new McDonald's character named Happy is inspiring a different emotion among Twitter users: fear.

Note to marketers and graphic designers. Have a heart for the over 40’s. We hate small print.

They're small, individually wrapped in foil and handed over in piles at Countdown checkouts. But to hundreds of New Zealanders, they're priceless.