OpinionGraham McGregorGraham McGregor: Using digitally printed signs and banners to promote your business23 Mar 08:30 PM
BusinessChocolatiers' big Easter rushChocolate makers large and small across the country are preparing for their busiest time of year - the Easter rush.22 Mar 02:00 AM
New ZealandThe ever-changing Marc EllisExtrovert businessman has changed tack again — now he’s in marketing.20 Mar 04:00 PM
OpinionSam Judd: 'My most hated products are coffee pods'Coffee pods use already-ground coffee, meaning that it is not as fresh, writes Sam Judd. They are also an environmental disaster.18 Mar 09:45 PM
BusinessMicrosoft retiring Internet ExplorerMicrosoft is killing off Internet Explorer and will rebrand its internet browsing software under what is currently code-named Project Spartan, later this year.17 Mar 09:40 PM
BusinessLego building after recoveryGlobal toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....11 Mar 04:00 PM
CompaniesImporters struggling to meet demandA major banana importer says a world shortage has reduced its supply at a time of stronger demand from New Zealanders who have switched from expensive summer fruits.02 Mar 04:00 PM
BusinessStrip club's Cricket World Cup ambushA strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.02 Mar 04:20 AM
OpinionGraham McGregorGraham McGregor: How to create new revenuesMany of your customers may be using your product or service to help them do things that you have never thought of.16 Feb 08:30 PM
OpinionJohn DrinnanJohn Drinnan: SkyCity deals a mixed messageSkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.12 Feb 04:00 PM
Small BusinessYour Business: Touchy topics - Mike LeeUniversity of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.11 Feb 01:50 AM
New ZealandReap rural riches through rental returnThe sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.10 Feb 04:00 PM
OpinionGraham McGregorGraham McGregor: A simple marketing shortcutFind someone in business that has a proven sales or marketing system which already works well and use it in your business.09 Feb 08:30 PM
New ZealandNew signs too hard to readNew signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.04 Feb 04:00 PM
OpinionGraham McGregorGraham McGregor: How to boost sales in 2015Is there a particular niche that it could be useful for you to focus on in 2015?02 Feb 08:30 PM
SharesKathmandu ends up in 'dog box'Kathmandu lost more than a quarter of its market value yesterday after investors punished the outdoor retailer for poor Christmas and New Year trading that will result in a first-half loss.02 Feb 04:00 PM
Media and marketingNZME. launches events businessMedia company NZME. is launching an event management business.02 Feb 04:00 PM
BDBDSharesKathmandu issues profit warningKathmandu's stock slumped 19 per cent to a two-and-a-half year low after the outdoor goods retailer said Christmas and January trading lagged behind expectations.01 Feb 10:40 PM
CompaniesProperty magazine targets ChineseA big marketing drive is on to draw more Chinese people to NZ real estate and the businesswoman behind it expects a huge upswing in investment.25 Jan 04:00 PM