Latest from Marketing
Graham McGregor: Unfair marketing advantage strategy
What is your 'Unfair Marketing Advantage Strategy' going to be for 2015?
We've all gone chocolate milk mad
Every day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.
Apps use taking over from calls, texts
Mobile phone users are increasingly turning to messaging apps and shunning traditional calling and texting.
Xero loss grows as staff hired
Cloud-based accounting firm Xero widened its first-half loss after spending more on staff and marketing.
Actor's daughter swindled $25K
The daughter of an Outrageous Fortune star has admitted to swindling cash from the marketing company where she worked - almost every week while in the job.
Graham McGregor: The value of focussing on a niche
Graham McGregor shares insights from business expert Michael Katz about focussing on a niche in your marketing.
Super Fund backs US investment
A Silicon Valley fuel cell company which has received $125 million in capital from the New Zealand Superannuation Fund is dismissing criticism its technology amounts to greenwashing.
Marketing on a shoestring with Cathy Pope Jewellery
Cathy Pope is the founder of Cathy Pope Jewellery. Your Business editor Caitlin Sykes talks with her about marketing.
Brian Rudman: Loyalty's reward? Ankle bracelets
If I were running Mercury, I'd regard people like myself as perfect customers, writes Brian Rudman.
Your Business: Marketing on a shoestring with Kimberley Ramsay, All Star Cheerleaders
Kimberley Ramsay founded All Star Cheerleaders in 1999 and it’s now the biggest cheerleading school in the Southern Hemisphere.
Your Business: Marketing on a shoestring with Lisa Jansen, The Icehouse
Lisa Jansen is the marketing manager at business growth centre The Icehouse.
Your Business: Marketing on a shoestring with Nicky Walsh, Curate
Siblings Sam and Nicky Walsh are the co-founders of Curate.
Sign rules hit houses, Xmas
New restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.
Your Business: Marketing on a shoestring with Nicky Shore, ON Browhouse
Nicky Shore is the founder and owner of the OFF chain of three specialist wax and brow bars in Auckland.
Graham McGregor: Using creative thinking to increase your sales
There is a simple creative thinking system that you might like to use to increase your sales fast. It's called the 20 idea method.
Co-op Bank loses fight over its name
The Co-operative Bank has lost a High Court bid to stop a financial services group using the word co-op in its name.
This is your Hobbit speaking
The cast of The Hobbit star in the latest Air New Zealand safety video, released today.
Barbie's popularity nose-dives
Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.
Trust KFC in China? The Chinese don't
KFC owner Yum Brands has taken a major hit in China after reports one of its meat suppliers had sold expired meat.
Male grocery shoppers the new target of food brands
Men are now the primary grocery shoppers in about four in 10 households in America and food companies are taking notice.
Graham McGregor: Create raving fans for your business
Use the magic of 'lagniappe' to turn your customers and clients into raving fans.