OpinionGraham McGregorThe effectiveness of content marketingGraham McGregor says content marketing lets you communicate with your clients without hard selling.01 Jun 09:16 PM
OpinionGraham McGregorCreating a 'memorable point of difference'One way to create a competitive advantage? Create a Big Bold Statement.25 May 09:30 PM
LifestyleStop junk food ads aimed at Kiwi kids - expertsA broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.25 May 08:25 PM
BusinessTwitter ad strategy no defence for growth slowdownTwitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.23 May 12:00 AM
BusinessKFC tries to revamp imageComedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.20 May 02:00 AM
OpinionGraham McGregorGraham McGregor: Using digital personalisation to get positive publicity18 May 09:30 PM
ConstructionFree scooter with home purchaseFree Primavera 50 Vespa motor scooters and helmets are being given away with six "affordable" Mt Eden one-bedroom apartments, for sale from $430,000.18 May 05:00 PM
TourismGreens urge clean up for tourismThe Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.15 May 09:09 AM
TourismTourism NZ moves away from hobbitsTourism New Zealand is moving away from Middle Earth to promote our country overseas.14 May 07:00 PM
AirlinesSun and surf sure winner for Air NZAviation writer and surfer Grant Bradley says Air NZ is onto a winner getting onboard with some of the world's top surfers.13 May 08:00 PM
AirlinesAir NZ's hot new safety videoAir New Zealand has teamed up with some of the world's hottest surfers for its latest safety video, launching today.13 May 06:00 PM
LifestyleHot new Hamburglar - sexy or creepy?McDonald's have brought back the hungry Hamburglar - however he has escaped his comical form and taken on the role of a "hot" suburban dad.07 May 04:15 AM
BusinessGarden shed start-up digs for feedbackAuckland company AskNicely has launched an immediate, email-based feedback system to help companies know whether their customers are driving away happy.06 May 05:30 PM
OpinionGraham McGregorHow to create regular referrals from accountants, bankers and lawyers04 May 09:30 PM
CompaniesWine boss accused of kickbacksThe trial of former New Zealand Wine Company chief executive Peter Scutts over allegations of kickbacks continues today in the High Court at Auckland.04 May 05:00 PM
CompaniesHow does NZ rank with Chinese buyers?New Zealand is the second-cheapest country in the world for Chinese property shoppers but also one of the most popular, according to a Chinese real estate site.29 Apr 01:41 AM
OpinionGraham McGregorGraham McGregor: Loyalty ladder marketingThe Loyalty Ladder is simple to learn, gives you an excellent road map to follow to increase your sales and profits and is made up of five steps.27 Apr 09:09 PM
OpinionJane Ussher: Is PMS icecream offensive or funny?Is the packaging for a range of “ice-cream that understands PMS” created by a 21-year-old American graphic designer funny, offensive, or something else entirely?20 Apr 12:35 AM
BusinessBurger King ditches kids toysBurger King says it will stop selling toys with its kids meals and will cease advertising to children on television.16 Apr 07:20 AM
BDBDCompaniesProfit rise for Restaurant BrandsRestaurant Brands' profit rose to $23.8 million year ending March 2, up from $20 million a year earlier.15 Apr 08:51 PM
RetailBad taste Anzac campaign pulledA recent online campaign led by Woolworths Australia has caused outrage among customers, who accused the supermarket giant for cashing in on Anzac Day.14 Apr 06:52 PM
BDBDAirlinesAir NZ buys into Waikato Uni's analytics firmAir NZ and Canadian analytics company Aimia have bought Waikato University spinoff 11Ants Analytics for an undisclosed sum.08 Apr 11:00 PM
AirlinesMaori heritage helps China Southern execBlair Haeata says his Maori heritage has helped him fit into marketing roles at a number of Chinese businesses, including his latest job at China Southern Airlines.07 Apr 05:00 PM
OpinionGraham McGregorGraham McGregor: Gift certificates to boost salesGift certificates are an excellent way to create a quick surge of new sales from your existing clients and customers.06 Apr 09:30 PM
OpinionBella Katz: Australia one of Blunt's easiest marketsBlunt founders Kington, Page and Brebner have been working hard to build an international name in the premium umbrella category.30 Mar 09:50 PM
BusinessShould payments to doctors be public?Medical suppliers' payments to doctors should be opened to public scrutiny, say a group of health and science experts.27 Mar 12:33 AM
BusinessAmerica falls out of love with diet sodaAmerica's thirst for Diet Coke and its kin is running dry again - and this time it could be for good.24 Mar 01:00 AM
