
Lego building after recovery
Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....
Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....
Many of your customers may be using your product or service to help them do things that you have never thought of.
SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.
University of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.
The sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.
Find someone in business that has a proven sales or marketing system which already works well and use it in your business.
New signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.
Media company NZME. is launching an event management business.
Kathmandu's stock slumped 19 per cent to a two-and-a-half year low after the outdoor goods retailer said Christmas and January trading lagged behind expectations.
A big marketing drive is on to draw more Chinese people to NZ real estate and the businesswoman behind it expects a huge upswing in investment.
The distinctive three-level brick building housing the well-known restaurants Da Vinci's and Number 5, at 5 City Rd on Auckland CBD's Symonds St rise, has been put on the market.
Kathmandu's shares have slipped to a near two-year low as the outdoor retailer blames low consumer confidence for a subdued start to Christmas trading in its Australian market.
Rob Fyfe thought life would be a lot quieter when he stepped down as boss of Air New Zealand but he has just taken up his latest role as strategic adviser to winery Craggy Range.
One of the big trends today is for businesses to use mainly digital technology to communicate with customers and potential customers.
Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.