Tourism New Zealand has launched a new campaign in partnership with Facebook: The Kombi Diaries.

Chocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.

As the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.

Social media is popular, but nothing beats having your own database of clients and prospects to market to.

Graham McGregor's weekly marketing tips on how to improve your business.

The baker of the quintessential American treat has been turning down $2 billion offers from a pack of hopeful buyers.

Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.

Cold calling for new insurance customers - or just churning? David Chaplin investigates. Cold-calling is a legitimate, if irritating, sales technique. And insurance, as everyone knows, is sold, not bought.

Among the boons the internet has brought us have been the opportunities it provides to connoisseurs of gullibility, writes Paul Little.

We take a look at the NZ 'creative technologist' setting up shop in Australia.

Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

DB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.

Doughnut sales from quick service restaurants, like Krispy Kreme and Dunkin' Donuts, are up for the third straight year, as investors turn to sweet treats.

Debbie Mayo-Smith responds to claims that voicemail is dead - or should be. How many busy and overworked employees just let the phone ring?

Restaurant Brands increased its FQ sales 15pc as revenue jumped at KFC, and it added more Carl's Jr stores.

An obvious way around corruption would be to auction the host status for major sports events, writes Leonid Bershidsky.

Graham McGregor says content marketing lets you communicate with your clients without hard selling.

One way to create a competitive advantage? Create a Big Bold Statement.

A broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.

Twitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.

Comedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.

Free Primavera 50 Vespa motor scooters and helmets are being given away with six "affordable" Mt Eden one-bedroom apartments, for sale from $430,000.

The Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.

Tourism New Zealand is moving away from Middle Earth to promote our country overseas.