Manuka Honey producers are seeking to trademark the name is no surprise given that the manuka brand has been a victim of its own success over the years.

In selling you often need to get your customers to change their thinking before you can make a sale.

Event Cinemas has landed in hot water after customers were potentially mislead by the promise of $1m competition prize.

Tears and tributes flowed for the larger than life ad man David 'Devo' Walden at his funeral that was held at Parnell's Holy Trinity Cathedral today.

According to a poll taken in the UK, Apple is the 'coolest' brand followed closely by Netflix. What would New Zealand's be?

Think you like soft drinks all on your own? That desire is the product of decades worth of focused efforts on behalf of industry.

I had an interesting experience a few days ago. I went to the letterbox to clear the mail and found a colourful postcard addressed to my dog.

David Walden, the driving force behind some memorable advertising campaigns, has died.

I was thinking recently about the various businesses I know that I'm happy to recommend to other people.

There's a department store in called Liberty and it contrasts so dramatically with what we have here in Australia.

Sales are up for Restaurant Brands, with even Starbucks up alongside its KFC and Carl's Jnr stablemates.

A wide range of businesses market their services by giving quotes to potential clients.

Marketing man Graham McGregor on the value of a one-sentence description of your product or service.

Auckland University was the only local university in the top 100 in the latest QS rankings increasing gap between the country's top-rated institutes.

In a sea of "celebrity" chefs, Heston Blumenthal is a master of marketing, writes Bella Katz.

Marketing consultant Graham McGregor says webinars are an extraordinary modern way to get your message out.

Wellington startup Stqry (pronunced "story") has also announced a name change as it expands off-shore.

Graham McGregor takes a look at what he thinks are some of the keys to marketing success.

Graham McGregor shares tips on how to use infographics in your marketing.

Disney recently announced it will soon be launching one of its biggest theme-park expansions in history.

The Big V brought out all the best headlines this week. Such as 'NSW Premier epically trolls Victoria over new logo' and 'Victoria has a new logo. Why?'

Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.

This entire flag debate feels to me a little like the logo debate that companies love to have, writes Bella Katz.

Chris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.

A sensation on social media, the new Hamburglar didn't succeed at his main job: promoting McDonald's sirloin burgers.

Changing the GST threshold of overseas online goods won't deter Bella Katz. Here's why.

It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.

Xero, the cloud-based accounting software developer, burned through cash at a faster pace in the June quarter as it expanded its workforce and more than doubled expenditure on marketing and....

Kiwi companies in Australia need to put more into advertising, writes Bella Katz.