OpinionGraham McGregorWhat ideas could your clients share?COMMENT: What is a memorable way to explain what you do for your clients?27 Apr 09:22 PM
BusinessWhittaker's latest creation revealedWhittaker's unveils its latest chocolate creation.23 Apr 10:37 PM
OpinionGraham McGregorHow to become well known and well paidCOMMENT: A personal brand is crucial to becoming well known and well paid.18 Apr 10:28 PM
Small BusinessMaking 300kg of chocolate each weekMeet the Kiwi Willy Wonka taking a trip down memory lane with chocolate.16 Apr 02:25 AM
Small BusinessFacebook's new tool to help SMEsFacebook has announced a new tool to help small businesses with their marketing strategy.11 Apr 02:38 AM
OpinionGraham McGregorHow to get your company positive publicityCOMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.10 Apr 01:28 AM
LifestyleHow Zulu and Zephyr rose to the topThe Australian duo started out selling their samples at the Bondi markets.08 Apr 10:34 PM
BusinessMagnum ad 'promoting lesbianism'Magnum has been accused of "promoting lesbianism" in its latest ad.06 Apr 08:14 PM
Small BusinessSmall Business: Creating clothing with meaningIlabb founder Seadon Baker talks emotive marketing and the clothing industry.02 Apr 08:57 AM
BusinessWhen marketing backfires abroadCOMMENT: Global companies need to choose values they can defend globally -- and uphold.31 Mar 09:53 PM
OpinionGraham McGregorHow to double your advertising resultsCOMMENT: How to double the results from all your advertising.28 Mar 08:00 PM
BusinessClemenger and Colenso clean up at AxisNew Zealand's advertising agencies celebrated their metal at this month's Axis Awards26 Mar 11:33 PM
OpinionGraham McGregorThe marketing formula to get clientsCOMMENT: Here's how to get a large number of high quality clients.21 Mar 08:50 PM
OpinionGraham McGregorHow to get new clients in under 30 secondsCOMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.15 Mar 07:00 PM
AgribusinessLocal fruit company gets new investorsRockit Global plans to focus on strengthening its international position.12 Mar 03:00 PM
BusinessStudents earn $150 an hour on FacebookForget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.11 Mar 11:22 PM
CompaniesRollercoaster two decades for ZespriKiwifruit marketer has gone from boom to bust to boom again.10 Mar 04:00 PM
BusinessWhy we are addicted to our phonesForget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.07 Mar 05:43 PM
TourismTourist boom pushing up room ratesRise follows another record-breaking year, with overseas visitors nearing 3.5m.06 Mar 04:00 PM
New ZealandQuestions over 'click away pain' penA pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.04 Mar 06:33 AM
New ZealandBlindness bars top graduate from jobsTop marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer 28 Feb 02:26 AM
LifestyleLocals reveal best about the BayBay of Plenty Tourism thrilled with response to survey on life in region27 Feb 05:00 PM
BusinessMarketers celebrate successExecutives and creatives celebrated success for the 2016 Direct Marketing Awards.23 Feb 11:10 PM
OpinionGraham McGregorGraham McGregor: The 7 day revenue boosterA few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that 21 Feb 07:03 PM
BusinessDan Carter dropped by Land RoverDan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.20 Feb 09:51 PM
BusinessWomen hop on board the beer trendAs mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.17 Feb 01:07 AM
OpinionGraham McGregorGraham McGregor: What is your marketing Plan B?COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.16 Feb 06:09 PM
New ZealandGovt action demanded on kids junkfood marketingThe Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.16 Feb 04:16 PM
LifestyleColour: Inside 'fourth dimension' of foodManufacturers and marketers have long stuck by three certain "dimensions" of food - taste, texture and smell. But what if there was a fourth?13 Feb 04:00 PM
Banking and financeBanks could lose 20pc of customersBanks could face losing up to 20 per cent of their customer base if they continue to decrease their relationship-based interactions, a researcher has warned.12 Feb 08:50 PM
OpinionGraham McGregorHow to make your business memorableCOMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.07 Feb 08:19 PM
BusinessBunnings in court over 'price guarantee'The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.07 Feb 08:11 PM
BusinessThe business of bulking upNew Zealand's exercise industry is growing to be worth about $494 million, and experts say it hasn't hit its peak yet.03 Feb 08:42 PM
Business20 years of working outFive days a week, for the past 30 years, the 73-year-old has been going to YMCA Auckland City Fitness, and he can't speak highly enough of it.03 Feb 03:00 PM
