Ilabb founder Seadon Baker talks emotive marketing and the clothing industry.

COMMENT: Global companies need to choose values they can defend globally -- and uphold.

COMMENT: How to double the results from all your advertising.

New Zealand's advertising agencies celebrated their metal at this month's Axis Awards

COMMENT: Here's how to get a large number of high quality clients.

COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.

Rockit Global plans to focus on strengthening its international position.

Forget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.

Kiwifruit marketer has gone from boom to bust to boom again.

A pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.

Top marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer

Bay of Plenty Tourism thrilled with response to survey on life in region

Executives and creatives celebrated success for the 2016 Direct Marketing Awards.

A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that

Dan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.

As mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.

COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.

The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.

COMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.

The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.

New Zealand's exercise industry is growing to be worth about $494 million, and experts say it hasn't hit its peak yet.

Five days a week, for the past 30 years, the 73-year-old has been going to YMCA Auckland City Fitness, and he can't speak highly enough of it.

COMMENT: These four strategies to boost sales are often overlooked, Graham McGregor writes.

The signature twang of the Australian accent may soon be heard more around our northernmost region, if a new targeted tourism campaign proves a hit.

COMMENT: TVNZ's new money programme will be 100 per cent funded by Kiwibank, and the funding model could be used again, John Drinnan writes.

COMMENT: If you would like to double your sales in 2017, here is a simple plan that may help.

COMMENT: Make sure you clearly associate what you sell with what people are thinking about right now.

Kiwis are being warned to steer clear of emails claiming they could win prizes from well-known New Zealand businesses.

COMMENT: What you can do to develop an unbeatable competitive advantage for your business.

The $10.9 billion purchase of VCA, an animal hospital chain, is now Mars' biggest line of business.